Accor has appointed Nidhi Verma as Director of Marketing & Communication for India and South Asia. With an extensive background in marketing, public relations and brand development, Verma brings a wealth of experience and expertise to Accor’s Marketing and Communication efforts in the region.
As Director of Marketing & Communications – India and South Asia, she will be responsible for driving the development and execution of integrated public relations campaigns that align with the brand’s marketing strategies, alongside leveraging a 360-degree approach across various media platforms.
Throughout her career, Verma has demonstrated a sharp acumen for managing PR agencies and marketing partners, ensuring effective collaboration and delivering exceptional results. Her strong communication skills have allowed her to build relationships with high-profile editors, major social media influencers and corporate leaders, facilitating successful partnerships and brand visibility. Along with a talent for balancing multiple priorities and handling challenging situations, Nidhi has excelled in managing crisis communication and overcoming obstacles to achieve desired outcomes. She has a proven record of developing and implementing successful PR campaigns, fostering media and influencer relationships and managing regulatory issues. She has also been instrumental in positioning brands as industry leaders.
Congratulating Nidhi Verma on her appointment, Puneet Dhawan, Senior VP Operations, India and South Asia, Accor said, “We are confident that Nidhi’s extensive experience, expertise and leadership skills will further strengthen the Accor’s presence and reputation in India and South Asia. With her strategic mind-set, innovative approach, and dedication to excellence, I am certain that she is poised to make a significant impact on Accor’s marketing and communication strategies in the region.”