Bahrain Tourism appoints Intrepid Marketing as India Representative

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The Bahrain Tourism and Exhibition Authority (BTEA) has assigned Intrepid Marketing and Communications to undertake all its trade, marketing, and communication initiatives across the country to establish Bahrain as Indian travellers’ go-to short-haul destination.

Commenting on the appointment, Dr. Ali Hasan Follad, Acting Director of Marketing and Tourism Promotions, BTEA, said, “We are thrilled to commence our partnership with Intrepid and are confident that they will be instrumental in navigating Bahrain through the current challenges affecting international travel.

We’ve worked with Intrepid’s management and they’ve been instrumental in positioning Bahrain as a notable short-haul destination for the Indian families, couples and adventurers. We are certain that this partnership will enhance our existing relations with the travel fraternity in India. Also, Intrepid will be building new bonds with the online travel communities.”

Sunil Mathapati, Director, Intrepid Marketing and Communications, stated, “The team is elated to work with BTEA and explore the ‘new normal’ of international travel. As travel restrictions are changed and lessened, we are working on expanding Bahrain’s presence, stirring conversations around experiential travel and ‘dream itineraries’ around Bahrain. The Indian travel market remains promising as always; we want to engage with the consumers directly and position Bahrain as one of the most hype-worthy travel destinations.”