From May 1-3, 2022, top representatives of the international travel industry and media landscape from 34 countries will come to Oberammergau to learn about the latest trends, developments, and tourism products in Germany and get to know the region at the Germany Travel MartTM (GTM). The focus is on business deals for the coming year. The GTM is the most important sales event for incoming tourism in Germany and is organized annually by the German National Tourist Board (GNTB) in cooperation with changing partners as a Green Meeting.
At the heart of the GTM are two workshop days, where this year 164 companies from the German tourism industry will present the diversity and quality of their services in incoming tourism to over 200 buyers from the international travel industry and negotiate business deals. For the approx. 90 international media representatives an extensive information program is planned with emphasis on topics nature, culture, active, health as well as tradition and customs. The official opening of the GTM will take place at the Oberammergau Passion Theater shortly before the start of the 42nd Passion Play. The following day, GTM participants are invited to an evening event at the Festspielhaus below Neuschwanstein Castle.
Petra Hedorfer, Chief Executive Officer (CEO): “After we were only able to hold the GTM virtually for the past two years due to the pandemic, we are sending out a clear signal for the further recovery of incoming travel in 2022, 80 percent, the highest level since the beginning of the pandemic. Our GNTB Expert Panel of more than 250 key accounts in the international travel industry confirms an increase in demand for sustainable travel, for which they see Germany in the first place.
Our partners this year, Oberammergau and the Zugspitz Region, as well as Bayern Tourismus Marketing, have prepared a supporting program with a high degree of professionalism, which impressively presents the efficiency of the German tourism companies and the variety of offers, especially in the rural regions.
Walter Rutz, Managing Director Passionsspiele Oberammergau Vertriebs GmbH & Co. KG: “We had to postpone the Passion Play for two years, but now the time has come. We are very happy about the great interest of the international participants and journalists to visit the dress rehearsals and to take a look behind the scenes shortly before the premiere. We are sure that we can also make an attractive contribution to presenting Germany as a tourist destination.”
Philipp Holz, Tourism Manager Zugspitz Region GmbH: “The GTM is an excellent opportunity to show the international trade audience the attractive tourism offers of our region. A highlight will certainly be the workshop day on the summit of the Zugspitze.”
Mr. Romit Theophilus, Director, Sales & Marketing, India said ‘‘ The GTM Germany Travel Mart™ is a high-caliber forum at which German providers will meet key buyers from the Indian travel industry. The Providers and buyers specifically selected for the GTM, combined with a highly professional organization, make the GTM the top event of the travel year – a season opener and a key event. This highly efficient platform for buying and selling also presents the latest news and trends in Germany’s incoming tourism industry to selected Indian journalists, whose reports then generate additional impetus in the German travel market.”
The GNTB has been organizing the GTM as a green event since 2012. This year’s event also takes sustainability, environmental and climate protection, and accessibility into account. This includes, for example, supporting environmentally friendly travel for participants and catering from regional sources.