India’s national tourism policy with prime focus on digitisation on the anvil

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The Indian government is working on the National Tourism Policy and will be announcing the policy soon. This was revealed by G Kamala Vardhana Rao, Director General, Ministry of Tourism and Managing Director, ITDC. He was speaking at the 4th Digital Travel, Hospitality & Innovation Summit organised by FICCI.

Rao said, “We would like to come up with a National Tourism Policy which we will announce soon.” Citing that the final discussions are happening, Rao shared that digitization and digital experiences will also be included in the National Tourism Policy. Highlighting the initiatives by the government to further digitisation in the space of travel, tourism and hospitality, Rao briefly mentioned the Utsav Portal that was recently launched by the Tourism Minister.

Highlighting the role of digitization for the travel and tourism sector, Rao said, “A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.

Rupinder Brar, Additional Director General, Ministry of Tourism said, “The government is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stakeholder of tourism.” She further added that the Ministry of Tourism is closely working with various other ministries like the Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]