With 93 percent of Indians planning to spend more or the same on travel in 2022 compared to a typical pre-pandemic year and 96 percent agreeing they like to eat and shop at local businesses to support the local economy, Indian travelers are looking to adopt the new normal with more purpose as per the American Express Travel: Global Travel Trends Report, The survey report, based on data from seven countries including the United States, Australia, India, Canada, Mexico, Japan, and the United Kingdom further reveals that the motivation to travel for 48 percent Indians is for discovering new experiences, 46 percent for relaxing and 45 percent for exploring new destinations.
Overall, Indians think 2022 will be a better year for planning travel with most of the respondents saying travel will be less stressful this year than in 2021 and many are looking forward to regaining control over their trips in 2022 after feeling overwhelmed last year.
The report also shows that like their counterparts, Indians are also traveling to see the people and places they love, celebrate important life events, embark on wish list trips, experience in-person events, and seek greater wellness and self-care. Highest amongst all the other surveyed countries, 91 percent of surveyed Indians agree they will book a dream vacation in 2022 which they normally would not have considered before the pandemic while 87 percent want to book a once-in-a-lifetime vacation in 2022.
Talking about the travel trends in India, Manoj Adlakha, SVP and CEO, American Express Banking Corp., India said, “After two tough years, the travel sentiment amongst Indian travelers is upbeat where spending time with loved ones is a top priority. Our travel trends report shares that to make the most of the lost time, 94 percent of respondents agree they plan to travel more with family in 2022 than they did in 2021 while 89 percent shared that they are more interested in multi-generational family trips than ever before.”
Key insights from the American Express Travel: 2022 Global Travel Trends Report1 for the Indian respondents include:
Indians are ready to travel and spend more: 92 percent agree that they are willing to book a trip for 2022 even if they might have to cancel or modify it later. Nearly all surveyed Indians plan on taking a trip in 2022 with nearly a fourth saying they will take two vacations, and a fifth saying three vacations during the year. 94 percent of respondents plan to spend more on international travel in 2022 than they did in the previous year.
Impact and purpose-driven travel on the mind of Indian travelers: The majority agree they want to have a positive impact on the community they are visiting and want to travel to destinations where they can immerse themselves in the local culture.
Travelling responsibly is of high importance for the respondents as 94 percent stated they would take a ‘greencation’ and 93 percent are more likely to book travel with a brand that is committed to improving its environmental impact, ranking highest than their global counterparts.
Dream destinations are becoming a reality: Thinking about 2022 travel, 69 percent of respondents agree they want to travel to their dream destination this year. Five in ten respondents shared they are willing to travel solo now to visit their dream destination. Asia is the number one choice Indians want to explore in 2022 when thinking of their dream destination, and within Asia, exploring different cities within India itself remained the preferred choice for 51 percent of respondents.
Multiple activities, in-person events, and luxury drive choice of vacations and destinations: 94 percent of respondents prefer to visit destinations that have access to more than one scene (e.g., beach, city, mountain, desert, etc.) while 91 percent are interested in cultural immersion and all-inclusive luxury travel resorts than before the pandemic. 89 percent of consumers held off on traveling for major entertainment events last year but have plans to return to these types of events this year.