OYO Hotels & Homes, India’s largest hotel chain in the budget and mid-market segment, and the world’s 6th largest and fastest-growing chain of fully operated, franchised and leased hotels, homes, managed living and workspaces, today announced that it has reached a milestone by opening the doors of its 100th OYO Townhouse in India, which is also the biggest so far with more than 130 rooms. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations.
The 100th OYO Townhouse is in Pune. This makes OYO Townhouse the largest mid-market boutique hospitality brand in the country and gives a fresh impetus to OYO’s plans to expand OYO Townhouse to 400+ hotels in multiple cities from the existing 16, by the end of 2019 across India. Currently, OYO Townhouse is in India, UK & the US.
The 100th Townhouse in Pune, the biggest so far, comes with some great offerings and unique experiences with a rooftop and speciality restaurant, coffee shop, spa, 2 banquets, impressive lobby, and ample parking space. It’s a one-stop shop for all personal and professional requirement of a travelling millennial.
With ~90% occupancy, OYO Townhouse has witnessed 1.3x growth in the number of repeat customers. OYO Townhouse has also received great feedback from guests with 82% consistently rating them 4 & above (out of 5). Interestingly, 90% of its bookings have come from organic channels in the current quarter* (Apr-June 2019)
Commenting on the growth, Aditya Ghosh, CEO of OYO, India & South Asia, said, “The 100th OYO Townhouse in India is a big moment for us. Within 29 months since its launch in India in January 2017, OYO Townhouse has captured the imagination of millions of value-conscious and globetrotting millennials across 16 cities in the country. With the opening of the 100th OYO Townhouse, we are strengthening our lead as India’s largest mid-market hotel brand and will continue to aggressively expand the category by working closely with asset owners to offer quality, convenient and comfortable accommodations at affordable price points.”
Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, added, “The overwhelming response to our mid-market offering OYO Townhouse has been one of the key drivers of OYO’s growth in India. OYO Townhouse is one of our most loved brands with 82% guests rating it highly. Through this brand, we aim to offer a unique hospitality experience, designed to suit the needs of the new age millennial travelers, looking for convenience, comfort, value for money, all within a contemporary set up. With the 100th Townhouse launch, we are reinforcing our mission of creating quality living spaces for everyone and are geared towards expanding operations to many more cities across India by 2019-end.”
The 100 OYO Townhouses are spread across 16 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow and Coimbatore. With plans to expand to 400+ hotels, OYO Townhouse will be making its debut in multiple new Indian cities from the existing 16!
Built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service, Smarter Locations, OYO Townhouse caters to the needs of the millennial travelers. It breaks away from decades-old hotel industry templates, where new age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered for this category of guests to deliver higher quality and better value. OYO engages with top quality engineers, designers, technical experts and leverages innovative technology to design and build visually appealing living spaces and offer the best customer experience at an OYO Townhouse. This is further testified by a Redseer report (September 2018) that states that Townhouse has the fastest turnover around time, 2x faster than comparable peers, and lowest staff-to-room ratio. Centralized operations have led to >2.5x staff efficiencies. The report also states that Townhouse has achieved 3x growth velocity by adding more rooms as compared to peers.