Seasoned marketeer and a veteran in the hospitality industry, Parinita Samanta has joined Shangri-La Eros New Delhi as the new Director of Marketing and Communications. With her commercial acumen, Samanta has embraced the opportunity to lead a talented team of individuals at the luxury hotel while spearheading Shangri-La Eros New Delhi’s marketing and communications strategy.
Prior to this role, she held the position of Director of Marketing and Communications at Pullman & Novotel New Delhi Aerocity and Hyatt Regency Delhi. During her career, Samanta has led the launch of multiple successful restaurant and bar concepts and played a crucial role in handling media relations for each respective hotel. The newly appointed Director of Marketing and Communications has more than a decade of expertise championing brand communications and marketing for India’s leading hotels. In her current role, she will be responsible for all marketing and communications activity for Shangri-La Eros New Delhi.
Over the years, Samanta has fine tuned her skill sets that range from content marketing, media relations and crisis communication, to event management, social media management and digital marketing. Throughout her tenure, she has displayed talent in property positioning, planning and executing creative marketing campaigns.