South African tourism accelerates India travel recovery efforts with 4 city roadshow


Building on its extensive recovery efforts in India, South African Tourism is all set to host their biggest, independent travel trade initiative in India – their annual Roadshow. This in-person roadshow will be the first mega-event post-pandemic and will travel to the 4 Indian cities of Delhi, Ahmedabad, Bengaluru, and Mumbai from 07th to 11th March 2022.

Capitalizing on the massive growth potential offered by the Indian outbound traveler segment, the approximately 20-member South African trade delegation will take the opportunity to educate and enable Indian trade partners to sell the destination holistically, responsibly, and safely. In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs, and women-owned companies will showcase their products and services, while engaging Indian travel and trade associates.

Speaking about the 2022 edition of the Roadshow, Neliswa Nkani, Hub Head – MEISEA, South African Tourism said, “We are excited to showcase the best that South Africa has to offer and bring the destination alive for the Indian travel trade – our biggest endorsers in the market. As a brand, we have big plans for India, which features on our list of top three priority markets globally. With a major emphasis on the quality of our exhibitors, the Roadshow is a testament to our firm commitment to the evolved Indian traveler who is looking for value-driven, adventurous, offbeat, diverse, and memorable experiences – all in one place!”

The Roadshow follows closely on the heels of South African Tourism’s hero-campaign in India this year, ‘More & More’. Well-timed with the easing of international travel restrictions in India, these strategic efforts are expected to increase summer outbound traffic to South Africa and contribute to the recovery of the tourism sectors in both countries. South Africa, which remains open to Indian travelers, is also processing tourist visas on priority to support travel.

“The pandemic taught us that the only way to do tourism is – together! We look forward with fond anticipation to meeting all our partners, friends, and advocates of South Africa, in-person. Even as borders open, we are confident that this edition will be more successful and impactful than ever before in terms of business conversions,” she continued.

At present, several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, and Kenya Airways. Travelers from India to South Africa will be required to produce a negative PCR (polymerase chain reaction) test, not older than 72 hours from the time of departure from the country of origin to South Africa.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]