US-based Simon Shopping Destinations eyes high spending Indian travellers

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Simon Property Group, a global leader in retail real estate ownership, management and development recently promoted Simon Shopping Destinations, a select group of more than 100 Simon Malls, Mills and Premium outlets located in and around major US tourism destinations, in the Indian market. In the next year, the group will be launching ‘Destination Passport’ available for purchase at all Simon Malls, The Mills and Premium Outlets, offering the best of discounts for shoppers. The same is complimentary for travel trade and the travellers booking through tour operators can avail it for free.

The shopping outlets offer everything from luxury to outlet offerings with designer, value and classic brands. Premium outlets offer the ultimate in outlets shopping, the Mills offer popular brands at knockout prices and the Malls offer the ideal mix of renowned style icons and the hottest retailers. In their maiden visit to India, Simon Property Group made efforts to learn more about the Indian market and interacted with the tour operators, travel agents and MICE agents in Delhi and Mumbai. Their core focus was on recognising the value additions in enhancing customer experience.

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Kristen Eposito, Vice President of Tourism & Marketing Alliances, Simon Property Group, in an exclusive to Travel Span, stated, “In 2015 over 1.1 million Indians visited the US, a 17% increase from 2014. These Indian travellers spent $11.8 billion in the US in 2015, an 18% rise over the previous year. Indian travellers are one of the most avid shoppers globally and we are leaving no stone unturned in attracting them to our shopping destinations. Since July, we have also roped in Sartha Global Marketing as our India representative for enhanced promotions.”

Recently, Simon Shopping Destinations also rolled out 5% Back Visa Simon Giftcard, just in time for the 2016 holiday season. These gift cards are available for purchase at all outlets and are good anywhere visa debit cards are accepted. The cards come in variable denominations from $20 to $500 and deliver 5% back at more than 70 participating retailers and restaurants. The 5% back on purchases will be automatically credited back to the Simon Giftcard within 48 hours.