Germany Tourism launches new campaign to lure Indian travellers and promote sustainable, outdoor experiences


The tourism board is working to attract Indian travellers to visit natural landscapes and experience varied outdoor activities. Notably, Germany has more than 130 protected natural landscapes, including forests, lakes, valleys, hiking, and cycling trails.

The country also boasts three UNESCO World Natural Heritage Sites, 16 UNESCO biosphere reserves, 16 national parks, and 106 nature reserves.

Recognising an increased demand for outdoor experiences this summer among visitors from the Indian market, the German National Tourist Board (GNTB) is debuting the brand-new Embrace German Nature campaign that focuses on highlighting sustainable, open-air activities. Germany is home to more than 130 protected natural landscapes, including a plethora of stunning forests, lakes, valleys, and hiking and cycling trails just waiting to be explored. It also boasts three UNESCO World Natural Heritage Sites, 16 UNESCO biosphere reserves, 16 national parks, and 106 nature reserves.

Inviting Indian travellers to choose Germany as their next preferred destination this summer, Romit Theophilus, director German National Tourist Office, India (GNTO) said that the ‘Embrace German Nature’ campaign will improve access to and information about these opportunities even further, in a sustainable way. “Indian travellers are keen to visit countries that possess ideal summer climates with a wide range of things to do.

Germany’s diverse selection of outdoor activities ensures something for everyone, from hiking trails to relaxing spa towns,” he added. The GNTB promotes forward-looking and sustainable tourism in line with the objectives of the German government. The agency has 27 foreign agencies that cover more than 40 markets around the world.

Four unique picks that fit the campaign are:

The Bavarian Forest National Park

Visitors can explore this natural space, which is left to grow without any human interference, across hiking routes, cycle paths and skiing trails spanning several hundred kilometres. The treetop trail is just one example of the fun adventure routes also available. Whichever route visitors decide to take, a view of the Alps is guaranteed.

Rhine Castles Trail

The Rhine Castles Trail is the little brother of the Rheinsteig, a trail that unfolds on the other side of the river. Travellers can even make up their own route and cross the Rhine on a vessel. On the Rhine Castles Trail, the trip starts at the Mouse Tower in Bingen in the Upper Middle Rhine Valley UNESCO World Heritage Site, extending all the way to Koblenz. One can naturally see a lot of castles on the route – around 20 in total, and also visit some of the castle grounds. Wine is another major theme along the Rhine Castles Trail.

Berlin-Copenhagen Cycle route

The cycle route promises a cycling adventure between Berlin and Copenhagen that is sure to be anything but exciting. Cyclists will head across the water to Denmark via Brandenburg and Mecklenburg-Western Pomerania.


Baden-Baden, a chic little town in the south of Germany, is surrounded by stunning scenery and is home to stylish hotels, lush green spaces and no end of health offerings. Whether visitors head to the health clinic, spa or wellness hotel, they are sure to find an outstanding selection of exclusively tailored treatments waiting for them.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]