PATA announces PATA Gold Awards 2022 winners

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During the 2022 PATA Gold Awards Ceremony held virtually on October 7, 2022, the Pacific Asia Travel Association (PATA) announced the winners of the 2022 PATA Gold Awards. Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 27 years, this year’s awards recognise the achievements of 25 organisations and individuals.  An in-person Gold Awards presentation ceremony will be held during the upcoming PATA Annual Summit to occur in Ras Al Khaimah, UAE (located 45 minutes from Dubai) on October 26-27.   https://www.pata.org/pata-annual-summit-2022.

PATA presented 23 Gold Awards to such organisations as the The Ascott Limited, Singapore; Cinnamon Hotels & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Hotel Group; Gangwon Tourism Organization; Jetwing Hotels; John Borthwick; Keelung City Government; Kerala Tourism; Korea Tourism Organization; Macao Government Tourism Office; Macao Institute for Tourism Studies; Marianas Visitors Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airlines; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.

Under the guidance of PATA headquarters, 12 independent judges from around the world selected the winners of the 23 Gold Awards and two Grand Title Winners.

Maria Helena de Senna Fernandes, Director of MGTO, said, “This year’s PATA Gold Awards winners reveal once again the power of creativity and responsibility of Asia-Pacific region tourism stakeholders to enable our industry not only to survive but to thrive. Macao is glad to join hands with PATA to bring to centre stage these positive initiatives as we look forward for the normalization of safe travel.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

The Hong Kong Tourism Board (HKTB) received the PATA Gold Award 2022 Grand Title in Marketing for its “Hong Kong Neighbourhoods – West Kowloon campaign. Although West Kowloon Cultural District housed Hong Kong’s newest art museums, cultural attractions, and creative spaces, it lacked a local community to give local personality and authenticity. To tell a more interesting story, the Hong Kong Tourism Board ran a Neighbourhoods campaign that expanded the district into the surrounding older districts, creating a contrast of new and old cultural traditions.

They called this the West Kowloon Neighbourhoods – Creating Modern Traditions. They aimed to put people first and highlight the stories of people behind living traditions.  This campaign marks HKTB’s first step in pioneering a more sustainable mode of tourism. Learnings from this campaign will serve as guardrails for future campaign design, ensuring that they start with engaging the local community, going beyond preserving traditions to creating new ones, and driving long-term socio-economic benefit back to the local community itself.

The Grand Title in Sustainability and Social Responsibility was presented to Wynn Macau, Limited, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the importance of waste reduction at source and is always looking for innovative solutions to reduce institutional, food and energy consumption. In recent years, Wynn has adopted a number of new environmental technologies, including becoming the first integrated resort in Macau to jointly develop an automated filtered water bottling system with Nordaq, significantly reducing plastic waste and carbon footprint.

To help tackle the global food loss and waste issue, they adopted a life cycle approach (Sustainable Food Life Cycle Journey), a series of programs and strategies that include responsible food sourcing, menu design, building green culture and applying world-class innovative technology. Wynn is also the first integrated resort in Macau to introduce the Winnow Vision that provides data-driven insights through AI-machine learning technology. This data enables the creation of Food Donations and Upcycling Program with local social enterprises which is the first of its kind in Macau.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 136 entries from 56 travel and tourism organisations and individuals. Learn about the winning entries by downloading the PATA Gold Awards booklet at https://pataprodigy.org/EStaff/GoldAwards2022/Booklet-GoldAwards2022.pdf. Photos from the PATA Gold Awards Presentation can also be view and downloaded from the PATA Flickr page at https://www.flickr.com/photos/patahq/albums/72177720302777803.

PATA Grand Title Winners 2022

  1. PATA Grand Title Winner 2022
    Marketing
    Hong Kong Neighbourhoods – West Kowloon
    Hong Kong Tourism Board, Hong Kong SAR
  2. PATA Grand Title Winner 2022
    Sustainability and Social Responsibility
    Wynn Sustainability Initiatives
    Wynn Macau, Limited, Macao, China 

PATA Gold Award Winners 2022               

  1. PATA Gold Award 2022
    Marketing Campaign (National – Asia)
    Macao Week in China 2021
    Macao Government Tourism Office, Macao, China
  2. PATA Gold Award 2022
    Marketing Campaign (National – Pacific)
    Open for Happiness Campaign
    Tourism Fiji, Fiji
  3. PATA Gold Award 2022
    Marketing Campaign (State and City – Global)
    Gangwon Worcation Project
    Gangwon Tourism Organization, Korea (ROK)
  4. PATA Gold Award 2022
    Marketing – Carrier
    Say Bonjour To Paris
    SriLankan Airlines, Sri Lanka
  5. PATA Gold Award 2022
    Marketing – Hospitality
    Yamagata Kaku’s Yamagata Matsuri
    Forte Hotel Group, Chinese Taipei
  6. PATA Gold Award 2022
    Marketing – Industry
    Accor Hotels The Perfect Escape
    Quantcast, Asia
  7. PATA Gold Award 2022
    Digital Marketing Campaign
    Khao Thai
    Tourism Authority of Thailand, Thailand
  8. PATA Gold Award 2022
    Printed Marketing Campaign
    A Change of Air
    Kerala Tourism, India
  9. PATA Gold Award 2022
    Travel Video
    A Journey Awaits – See You In Sarawak 2022!
    Faithworks Studios, Malaysia
  10. PATA Gold Award 2022
    Travel Photograph
    WAU
    Tourism Malaysia, Malaysia
  11. PATA Gold Award 2022
    Destination Article
    Captivated by Cocos
    John Borthwick, Australia
  12. PATA Gold Award 2022
    Business Article
    Building back better
    TTG Asia Media, Singapore
  13. PATA Gold Award 2022
    Climate Change Initiative
    lyf one-north Singapore
    The Ascott Limited, Singapore
  14. PATA Gold Award 2022
    Corporate Social Responsibility
    Meals that Heal
    Cinnamon Hotels & Resorts, Sri Lanka
  15. PATA Gold Award 2022
    Community Based Tourism
    Building Sustainable Keelung, Constructing Strategic Plan for Conversation Capital of Urban Tourism
    Keelung City Government, Chinese Taipei
  16. PATA Gold Award 2022
    Culture
    Virtual experience of the 2021 Rainforest World Music Festival
    Sarawak Tourism Board, Malaysia
  17. PATA Gold Award 2022
    Heritage
    Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism
    Designated Areas for Sustainable Tourism Administration – DASTA, Thailand
  18. PATA Gold Award 2022
    Human Capital Development Initiative
    A decade of effort in nurturing entrepreneurs a case of IFTM in Macao SAR
    Macao Institute for Tourism Studies, Macao, China 
  19. PATA Gold Award 2022
    Tourism Destination Resilience (Asia Pacific)
    Sustainable Tourism Livelihood Recovery Program
    Nepal Tourism Board, Nepal
  20. PATA Gold Award 2022
    Tourism Destination Resilience (Global)
    Marianas Tourism Resumption Investment Plan
    Marianas Visitors Authority, Northern Mariana Islands
  21. PATA Gold Award 2022
    Tourism for All
    Accessible Tourism Attraction Development Project
    Korea Tourism Organization, Korea (ROK) 
  22. PATA Gold Award 2022
    Women Empowerment Initiative
    Second Careers
    Jetwing Hotels, Sri Lanka
  23. PATA Gold Award 2022
    Youth Empowerment Initiative
    City of Gourmet – Youth Development and Integration Program
    Sands China, Macao, China
Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]