Ajayveer Singh Bhadouria has been appointed as the Corporate GM – Sales & Business Development at Cygnett Hotels & Resorts


Cygnett Hotels & Resorts has announced the appointment of Ajayveer Singh Bhadouria as Corporate GM – Sales & Business Development. Ajayveer brings along a wealth of expertise in the Sales & Marketing and Revenue Management domain. In his new stint, he will be responsible to drive commercial objectives and enhance the brand positioning.

As an industry expert, AjayVeer has 21 years of experience working in the hospitality industry, serving various international and domestic brands. AjayVeer has worked as General Manager (Operations & Business Development) with Best Western Hotels in Dar Es Salaam, Tanzania, A Luxury Beach Resorts, Vice President of Sales & Marketing with Royal Orchid Hotels and his last assignment was General Manager (Operations & Business Development) with Azure Hotels in Nairobi, Kenya.

A Hotel Management Graduate from IHM Bhopal and Masters in Business Administration, AjayVeer is skilled in Hospitality Management, Revenue Analysis, Revenue Management, Sales & Marketing, OTP Management, Digital Marketing, Social Media Management, Brand Management, Financial Analysis and Pre-openings.

On his appointment, Mr Sarbendra Sarkar, Founder & MD, Cygnett Hotels & Resorts said, “We are delighted to welcome AjayVeer as an integral part of the team. A seasoned hotelier, he brings with him a wealth of experience and will be instrumental in driving the commercial strategy of the group and achieving new benchmarks.”

Cygnett Hotels & Resorts, established in 2014, operates a diverse portfolio of economy, midscale to upscale properties with key business and leisure locations. The hotel has 18 operational hotels with 1000+ keys with 7 more opening this year and additional 8 under projects.

Cygnett hotels is a technology driven brand which continues to invest in leading technologies to drive better ROI for its Owners and to deliver a great experience to our guests. It offers Franchise Plus and Management models to provide support to hotel partners. 

The group wants to be known as a smart hotel brand across upscale, midscale and economy brands, offering a comfortable and safe stay to the value conscious domestic travellers. It has recently launched two additional brands Cygnett Villas, a concept of branded holiday Villas and Cygnett Collections a brand which will support standalone hotels and provide them with complete Sales, Marketing and Revenue support.  

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]


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