Breitling opens a second restaurant in Geneva with a splashy opening soiree


Seoul and now Geneva. The Swiss watchmaker opens a second restaurant in the city of Calvin.

Breitling Kitchen Geneva features a regionally sourced, street-food-inspired menu in collaboration with Colombian-French celebrity chef Juan Arbeláez. Actor Álvaro Morte made an appearance at the grand opening festivities.

Breitling is bringing new meaning to the word “tastemaker.” The Swiss watch brand is expanding into the culinary world with the launch of its second restaurant, Breitling Kitchen Geneva. The grand opening took place last night with the company’s CEO Georges Kern, media, and special guests in attendance, including Breitling’s celebrity brand ambassador actor Álvaro Morte (Money Heist, The Wheel of Time).

Also there for the celebration was Breitling’s culinary partner, Colombian-French star chef Juan Arbeláez, who designed the restaurant’s menu as a modern street-food concept based on fresh and locally sourced ingredients.

In his opening remarks, CEO Georges Kern told guests, “We’re taking our values to the next level by creating social spaces where customers can experience the casual, inclusive, sustainable luxury that Breitling is known for.”

Building on Chef Arbeláez’s Latin-American roots, the menu includes a selection of authentic Mexican tacos as well as the Peruvian-style ceviche Tartare de Daurade. The focus on regional and responsible sourcing also means some unexpected flavors, like the must-try “Guacalogico,” a guacamole that substitutes local broccoli for avocados, and the “Superocean Salad” (named for the brand’s popular sea watch), which features organic greens and sustainably caught fish. Open all day, guests can enjoy breakfast, lunch, or dinner in the two-level space – or simply grab a coffee and bite to go.

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And that’s not even touching on the drinks menu, which will make the location a surefire draw for apéros and the after-work crowd. The signature cocktails created specifically for the Kitchen play off of Breitling’s Air, Land, and Sea watch categories with such inventive offerings as the “Breeze,” a vodka cocktail with hibiscus and pineapple essence, and the calvados-based “Tree” infused with linden and tonka.

Breitling has already made its mark on the culinary map with a Breitling Kitchen in Seoul and a Breitling Café in London. Look for the brand’s latest restaurant next to the Breitling boutique on Geneva’s fashionable Quai de Bergues waterfront promenade. The space features an open-plan layout with a bar and banquettes on the ground floor and intimate booth seating on the upper level – all designed in the brand’s signature industrial-loft style with exposed brick walls and floor-to-ceiling atelier windows that give a subtle nod to the design of our watchmaking workshop.

And if that’s not enough to whet the appetite, there’s even a summer terrace in the works to take advantage of the restaurant’s prime location on the sunny side of Lake Geneva. Breitling Kitchen Geneva will be open from mid-April, Tuesday to Saturday from 10:00AM to 11:00PM.

Discover Breitling’s culinary offerings around the world

Breitling Kitchen and Café Hannam

The 750 m2 (8,000 sq. ft) Breitling Townhouse Hannam in Seoul, South Korea, is the world’s largest Breitling flagship. Two floors combine retail, food, and beverage, a museum corridor, and an outdoor terrace. Occupying the entire upper level, Breitling Kitchen presents a Korean grill concept from regional star chef Kim Hyeong-Kyu, featuring an extensive list of high-quality, locally sourced meats and seasonable vegetables. In the seating area, guests can choose between Air-, Land-, and Sea-themed zones, or reserve a private dining room in the Breitling universe of their choice, including the playful Air room designed to look like an aircraft hangar. Downstairs, the street-level Breitling Café serves up a well-crafted selection of freshly baked goods and fine patisseries, and extends onto an outdoor terrace. Airy and modern yet cozy and inviting, Breitling Townhouse Hannam is the complete brand experience under one roof.

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Breitling Café London Battersea

Sir Giles Gilbert Scott, creator of the red telephone box, envisioned the Battersea power station in the late 1920s. At its height, it supplied one-fifth of London’s electricity and was a leader in its field in terms of emission reductions. Today, its redevelopment is a key destination for retail, dining, and living in London, making it one of the most exciting places to be in the city. The new Breitling Café London Battersea adjoins the watch boutique, separated by a statement industrial Crittall wall running the entire length of the space. Soon, guests will be able to enjoy an expanded menu featuring a selection of Italian tigelle flatbread sandwiches, as well as larger plates themed by Air, Land and Sea. Designed in the brand’s industrial-loft style, with walnut furniture, dark oak floors, brass accents and exposed brick walls, the Breitling Café London Battersea is a fitting tribute to the historic power station, which is one of the largest brick buildings in the world.