The Next Frontier: Travel & Tourism’s Unstoppable Rise

As we turn the page on the global recovery story, a new chapter of travel is being written—one defined by record-breaking momentum, bold vision, and unmistakable shifts in influence. The World Travel & Tourism Council’s latest forecasts show 2025 shaping up to be a landmark year, with the sector poised to contribute a staggering $11.7 trillion to global GDP, accounting for 10.3% of the world’s economy. International visitor spending alone is set to surpass all previous records, reaching $2.1 trillion.

But this is not just a story of revival—it’s one of transformation. And at its heart is Saudi Arabia.

Once seen as an emerging player, the Kingdom has rapidly become one of the most dynamic forces in global tourism. This year, Saudi Arabia’s Travel & Tourism sector is expected to deliver a record SAR 447 billion economic impact, with inbound visitor spending approaching SAR 200 billion. Backed by visionary leadership and driven by the aspirations of Vision 2030, Saudi Arabia is now positioning itself as a luxury destination of the future—where heritage, hospitality, and high design intersect.