Launches “On My Own in Singapore” web-series aimed at solo women travellers.
The Singapore Tourism Board (STB) in collaboration with Tripoto announced the launch of its exclusive series “On My Own in Singapore”– a web series showcasing a young female traveller’s journey in Singapore. This web series is the first of its kind co-produced by a national tourism board and a travel platform, aimed at breaking misconceptions of solo female travel. The 6-episode web series features a female protagonist on an epic journey of self-exploration, against the vibrant backdrop of Singapore’s lifestyle offerings.
The series launch of “On My Own in Singapore” was held on 24th March 2023 at Home, Delhi by PVR, Ambience Mall Vasant Kunj in Delhi and was graced by the presence of the lead actor Vidushi Kaul, who shared anecdotes from her experience filming in Singapore and her own personal discoveries on the glittering city-state.
Taking on a short and crisp format, “On My Own in Singapore” is a light, amusing and heartwarming story that takes a peek into the pensive mind of Marzia, a 29-year-old who undertakes her solo bachelorette trip in Singapore. Spoofed by her friends into making the solo trip, she discovers many surprises in Singapore on her own that reconnect with her inner self.
Vidushi Kaul, who has appeared previously in shows such as TVF Pitchers and Made in Heaven, plays the role of Marzia. The show is directed by Shreeya Tiwari, who has been associated with other critically-acclaimed projects such as Josef in Exile and Anarchy of Existence.
Speaking about the newly-launched web series, Mr. G.B Srithar, Regional Director for India, Middle East, South Asia & Africa, Singapore Tourism Board (STB) said, “Singapore has traditionally been best known as a prime travel destination for Indian families and groups. Increasingly, we are also observing more and more female travellers empowered to travel to seek out their adventures and self-discoveries in Singapore, to experience who they are and fulfil their passions.
Singapore’s range of experiential offerings to young millennials perfectly caters to these solo female travellers. With Singapore’s exceptional track record for women’s safety*, such travellers often share that they are uniquely able to travel freely on their own terms, be inspired by the diminutive city-state’s boundary-breaking spirit, and ultimately find true purpose in their journey.”
Anirudh Gupta, Founder & CEO, Tripoto says, “At Tripoto, our endeavour has been to curate custom-made travel plans for people based on their passions. When it comes to women travelling solo, they typically opt for destinations that offer a blend of relaxation, adventure, shopping and party. This entertainment format of the web series is our innovative way of reaching out to this segment of female travellers, and Singapore serves as the perfect setting to tell the story of empowerment in everyday heroines like Marzia”.
As millennials constantly seek out unique, reimagined offerings in their next travel destinations, Singapore allows visitors to delve right into its dynamic food, events, leisure, shopping, adventure and nightlife offerings. Research shows that Singapore is highly preferred among middle-aged and younger travellers, which also include solo woman nomads wishing to make bold and exciting memories for themselves. In a survey conducted by Tripoto among young working professionals from Indian metropolitan cities, it was found that Singapore is among the top 3 preferred destinations for cruises and nightlife.