Sri Lanka To Focus On Promoting Ramayana Trial In India: Brand Ambassador

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Sri Lanka’s newly-appointed tourism brand Ambassador Sanath Jayasuriya has said his country will concentrate on promoting the Ramayana trail to Indian tourists, as the crisis-hit island nation seeks to boost tourism for economic recovery. Jayasuriya, a former Sri Lankan cricket captain, met India’s High Commissioner in Colombo, Gopal Baglay, recently.

“Sri Lanka’s newly-appointed tourism brand Ambassador, cricket legend @Sanath07 met the High Commissioner recently. The meeting focused on strengthening ties between the people of India and Sri Lanka and promoting tourism as an instrument for economic recovery,” the Indian High Commission tweeted. Responding to the tweet, Jayasuriya thanked Baglay for agreeing to meet him. “We will concentrate on promoting the Ramayana trail to the Indian tourists,” he tweeted.

Both India and Sri Lanka agreed in 2008 to work on enhancing shared cultural and religious values based on the Ramayana heritage. The Ramayana is one of the two major Sanskrit epics of ancient India and an important text of Hinduism. There are 52 sites on the Ramayana Trail in Sri Lanka.

India in May re-emerged as Sri Lanka’s top inbound tourist market with 5,562 arrivals followed by the U.K. with 3,723 arrivals.

The 53-year-old former Sri Lankan cricketer and captain was appointed as the Brand Ambassador of Tourism for Sri Lanka last week. Sri Lanka has been witnessing one of the worst economic crises since its Independence in 1948. The government declared bankruptcy in mid-April by refusing to honour its international debt.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]