StayWell Holdings announces the launch of the Park Proxi brand and concept, debuting with Park Proxi EL Hayat Sharm in Egypt

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  • StayWell Holdings announces the launch of a new brand, Park Proxi
  • Park Proxi is a hotel for hoteliers, allowing a model of flexibility for owners to co-design the hotel that suits them.
  • The launch is punctuated with the signing of the first Park Proxi hotel in the world, the Park Proxi EL Hayat Sharmin Egypt.

StayWell Holdings is excited to announce the launch of a new hotel brand, Park Proxi, a unique hotel offering that has flexibility and hoteliers at its core.

Park Proxi will allow hotel owners to co-create and customise the hotel they desire, by deliberately minimising the brand mandatories that usually accompany a hotel design. This approach creates space for true collaboration, and from room styling to flexible zones to the hotel logo, to a choice of 7 signature colours, Park Proxi offers owners the opportunity to develop a hotel that suits not just their tastes, but also their cultural preferences. 

Designed to create a truly local hotel experience, the Park Proxi model welcomes collaboration with hoteliers to take advantage of the best that each location has to offer. Based on the understanding that no one knows an area quite like a local, the Park Proxi hotel brand aims to partner with local businesses to create a true neighbourhood network that becomes available to guests through partnerships and recommendations. Integrating into its neighbourhood will be a core value of the brand, as will amplify the businesses around each hotel. 

The first country in the world to sign a Park Proxi hotel is Egypt, with the Park Proxi EL Hayat Sharmhotel officially signed on the 10th June 2022. The 194-room resort-style hotel located within Nabq Bay will boast a spa, multiple F&B outlets, a nightclub, 3 swimming pools, and an amphitheatre. Known for its sheltered beaches, clear waters, and coral reefs, the Sharm EL Sheikh location includes rooms that overlook the Red Sea.

Simon Wan, President of StayWell Holdings is excited to see the new brand come to life around the country and the world. “Our mission with the rollout of Park Proxi is to help hoteliers create their ideal hotel for their location, taking advantage of their local knowledge and ensuring the property provides every guest with the very best that each neighbourhood has to offer. Park Proxi will become a global village of unique hotels that are bound together by a shared love of diversity, travel, and adventure.”

Mr. Yasser Ibrahim Sayed Hassan and Bassem Ibrahim of IGRED said of the signing, “We are honored to associate with StayWell Hotels and are confident that this hotel will set a new benchmark of hospitality in the centre of Nabq Bay, Sharm EL Sheikh. The unique offering of Park Proxi brand with StayWell’s unmatched service standards will prove a great success with travellers looking for personalised service standards and a brand-new product.”

Key elements of the Park Proxi hotel offers include:

  • Flexibility for owners to co-design their hotel, ultimately creating a global network of unique and memorable hotels, each with its character.
  • A signature #ProxiWall in each hotel; a dynamic digital feature wall that showcases imagery and video of the local area that has been captured by locals, guests, and team members.
  • An ‘Eatertainment Zone’; is an integrated dining and entertainment zone that offers a multi-sensory destination for both guests and locals. 
  • QR discovery codes within every lift lobby, provide guests with instant information about what to see, do, and eat within the hotel precinct. 
  • Bespoke insider maps that highlight and gives directions to everything that the locals think is great about the neighbourhood. 
  • Proxi Picks: based on guest feedback via a fun visual survey, Proxi Picks will make local recommendations for each traveller. 

Mr. Rohit Vig, Vice President Development of StayWell Holdings Pty Ltd said“We are delighted yet again to grow our footprint in the Middle East with our entry into Egypt. We plan to open this hotel early next year and would be a wonderful addition to our portfolio of resorts around the world. Our expansion strategy is on target and is working towards having 250 hotels in the next 10 years.”

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]om