The German National Tourist Board (GNTB) inspires travel to Germany this summer


With the gradual opening of tourist and cultural businesses in the German states and the relaxation of entry regulations, will inspire potential travelers for their next stay in Germany. Despite massive losses, city breaks remained by far the leading segment in Germany arrivals from Europe in the Corona year 2020, with 5.2 million trips.

At the same time, nature and recreation gained importance, outdoor activities are in greater demand, and interest in health and wellness topics and sustainable vacations is on the rise.

In a study conducted by the European Travel Commission (ETC) in February 2021, recreation was the most important travel motivation for 66 percent of Europeans. Of these, 14.8 percent were mainly interested in nature and outdoor activities, 13 percent in culture and heritage, 10.2 percent in wellness and relaxation, and 3.9 percent in culinary delights.

Whilst you are at it: why not dream of a sunny summer holiday in Germany? 

 The “DiscoverGermanyFromHome” website serves as a central inspiration and information hub and allows you to travel virtually to some of Germany’s most impressive and unique natural sights and destinations along with a culinary voyage of discovery through Germany’s beautiful regions and districts.

You will be amazed at the variety of delicious specialities and taste sensations. Are you ready to discover natural highlights you might want to add to your bucket list for your next trip (so you are all prepared for when we can travel again)? Then have a look at our suggestions below!

Invention of fast food in Germany

Good old Europe! Now it’s even claiming an American institution as its own invention. At the very least this claim involves a nice little story set in the Bavarian city of Regensburg. Located along the banks of the Danube River, this little gem is home to Medieval architecture so stunning that its perfectly preserved Old Town has been named a UNESCO World Heritage Site.

The Stone Bridge is believed to be the oldest bridge still standing in Germany. Just a stone’s throw away from the bridge stands a culinary relic of sorts that has been described as “the oldest fast food joint in the world”. A café, now known as the “Sausage Kitchen”, is said to have opened on that very spot in 1146, just as the bridge was completed. Now. it’s certainly a big hit with international tourists.

Bratwurst Sausage, an edible German Icon

Bratwurst sausages have come to be symbolic of Germany. According to statistics from the German Butchers’ Association, the Germans consume the equivalent of around three kilos of them per person every year. And yet they did not actually originate in Germany.

But whilst the Ancient Greeks may have grilled sausages over glowing charcoal, it was the Germans that adopted the sausage as an edible part of their cultural heritage. “The Bratwurst sausage is Thuringian, Nuremberg and Coburg‘s  top speciality and is known for it in whole world” – that’s something they’re confident about over at the first German Bratwurst Museum in Mühlhausen, Thuringia.

The German divide is still illuminated at night

Berlin has come to be an increasingly united city since the fall of the wall in 1989. Tourists can cross the former border without giving it a second thought and cyclists casually cruise along the Berlin Wall Trail. And yet if you look down at Berlin from space on a clear night, you’ll see that it is still divided in one sense. Satellite images reveal that the west of the city glows in blue-white light, whilst the east has a warmer yellow shine to it.

The primeval forest reborn

About a third of Germany is covered with forests, which is a high proportion given that it is such a densely populated industrialised country. Would you really expect to find a primeval forest here? Probably not! And yet there is one in the Bavarian Forest National Park. A large area of forest just a two-hour drive to the north-east of Munich has been left to grow naturally without any human interference for decades. 

Similarly, Sababurg Primeval Forest, part of the Reinhardswald Nature Park in Hesse right at the heart of Germany, hasn’t been interfered with for more than 100 years now.

The modern caravan, another German invention

Luxurious caravan-style trailers may have been used to transport horses and oxen across England in the 19th century, but the caravans that modern campers tow behind their cars all around the world originated in Germany. Some 700,000 caravans are registered right now in Germany alone and they are growing in popularity. Camping holidays in Germany are all the rage at the moment, too, according to the statistics.

Germany is home to 25,000 castles

If you love visiting a good castle, you won’t be disappointed by the huge selection just waiting to be discovered in Germany. The Thuringian Forest is an excellent place to start if you’re looking for something a little different. The most famous castle in the whole of Germany, Wartburg Castle in Eisenach. The federal state of Saxony is another castle hotspot, whilst stunning fortresses line the spectacular landscape of the Swabian Alb in south-west Germany.

But if it’s moated castles you’re looking for, a visit to the Münsterland or Lower Rhine regions will be a dream come true. there are 40 well-preserved castles in a row within the space of just 60 kilometres between Bingen and Koblenz. The Upper Middle Rhine Valley has been listed as a UNESCO World Heritage Site.

Focus on digitization and sustainability

The GNTB promotes forward-looking and sustainable tourism in line with the objectives of the German government. The focus here is on digitalisation and sustainability. The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots.

To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data project, which aims to develop a tourism knowledge graph.

Sustainability has been a core overarching topic for more than a decade and we engage with it as a strategic issue across all areas of the organization. Our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative.

The GNTB promotes responsible tourism, a key growth area, by showcasing Germany as a sustainable and inclusive destination in the international travel market. This is particularly important as the COVID-19 pandemic has accelerated the global shift in travellers’ values towards greater social and environmental responsibility.

The GNTB has 27 foreign agencies that cover more than 40 markets around the world. Its head office in Frankfurt, Germany, is home to strategic departments such as Business Intelligence, Business Development and Brand Communications for Destination Germany.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]