In a focused initiative to tap into the growing Indian outbound travel market Thomas Cook (India) Ltd. and Seoul Tourism have entered into a 3 year strategic agreement. As a part of this three year plan, both parties will focus on a multi-pronged engagement programme that includes product development and destination promotions to showcase Seoul as a vibrant leisure destination- across a diversity of Indian traveller segments including, families, millennials, honeymooners, culture seekers, women travellers, etc.
Thomas Cook India’s internal data reveals that Seoul has been witnessing increasing interest with a growth of over 20% from India’s outbound travellers. The new age Indian traveller is keen to explore offbeat destinations and indulge in unique experiences, and with increased flight connectivity, Seoul holds significant potential for the Indian market. From its cosmopolitan vibe and heady night life and buzzing night markets of Dongdaemun and Namdaemun, from World Heritage–listed sites such as the Jongmyo Shrine, the magnificent Seoul City Wall, Buddhist temples, palaces and pagodas to graceful hanoks (traditional wooden homes), Seoul is a fascinating mix of heritage, culture, cuisine, technology and cutting-edge design. It is also renowned as a shopping destination, a hub for gaming enthusiasts and for its rejuvenating sauna and spa wellness in a traditional jjimjilbang.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Ltd., said, “In a continued effort to bring new destinations and experiences to the Indian outbound travellers, we are delighted to partner with Seoul Tourism to promote the beautiful and culturally rich global city. Fashion and technology-forward but equally rich in culture and heritage, Seoul is a vibrant amalgamation of architecture, cutting-edge design, technology, cuisine and the outdoors. It also attracts both spa and gaming enthusiasts from across the world.”
He added, “For Indian outbound travellers, South Korea remains a secret that is waiting to be discovered. Our research indicates that in the new age of travel, Indian travellers are displaying keen interest in new destinations, unique local experiences and our strategic partnership with Seoul gives us the opportunity to create a vibrant product for Seoul as a destination in itself, equally as a gateway to South Korea.”
Ahn Joon Ho, Director General, Seoul Tourism & Sports Bureau, said, “We are very pleased to have a chance for a mutual long term partnership with Thomas Cook India in order to develop and promote Seoul as one of the top travel destinations for Indian tourists. We hope that more Indian tourists visit Seoul through Thomas Cook India and we will make sure that all visitors have an enjoyable and unforgettable memory in Seoul.”