LATEST ISSUE
January 2026
Volume 25 | Issue 12
Taiwan Advances Its India Strategy as Sustained Double-Digit Growth Signals Long-Term Market Confidence
At a time when premium outbound travel from India is expanding at unprecedented pace, Taiwan is quietly but confidently positioning itself as one of Asia’s most compelling high-value destinations. Backed by two consecutive years of over 20 percent year-on-year growth in Indian visitor arrivals, the Taiwan Tourism Administration (TTA) is launching its 2026 India market development programme with two high-impact trade initiatives — the Taiwan Mega Roadshow in Delhi and a prominent presence at OTM 2026 (February 5–7) at Mumbai’s Jio World Convention Centre.
For a destination that blends cutting-edge urban sophistication with pristine natural landscapes and deeply rooted culture, this is not merely promotional activity — it signals a calibrated, long-term strategy to capture India’s fast-evolving luxury leisure and MIC E segments.
“Taiwan is no longer a hidden gem for Indian travellers — it is rapidly becoming a preferred destination for luxury leisure and high-value corporate travel.” India: A Priority Market Delivering Results
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