In a strategic move to bolster tourism ties between Kenya and India, the Kenya Tourism Board (KTB) has appointed BRANDit, a leading tourism representation agency, as its official partner for sales, marketing, and public relations in India. The collaboration aims to position Kenya as a top year-round destination for Indian travelers, promoting a diverse range of experiences beyond the iconic Great Migration.
Kenya, renowned for its diverse landscapes, rich culture, and world-class wildlife, has become a key destination for Indian tourists. Recognizing the importance of India as a growing source market, the KTB seeks to tap into the potential of Indian travelers, further expanding its reach and appeal. The appointment of BRANDit is expected to drive more meaningful engagement and increase awareness of Kenya’s offerings among Indian tourists.
India’s Growing Role in Kenya’s Tourism
India has long been one of Kenya’s top tourism markets, with Indian travelers flocking to the Maasai Mara for the Great Migration and to coastal destinations like Diani. According to KTB CEO June Chepkemei, India is vital to Kenya’s tourism success. “BRANDit’s expertise in the Indian market will be invaluable as we work to deepen our connections with Indian travelers and solidify Kenya as a must-visit destination,” Chepkemei said.
This partnership is part of KTB’s broader strategy to attract a wider array of Indian tourists, including families, adventure seekers, luxury travelers, and cultural explorers.
BRANDit’s Vision for Kenya in India
As the appointed sales and marketing representative, BRANDit plans to redefine Kenya’s image among Indian travelers. CEO Lubaina Sheerazi shared, “Kenya has always been special to us. Our aim is to highlight it as a year-round destination, showcasing its diverse offerings in a sustainable and engaging way.” BRANDit will focus on promoting Kenya not just for the Great Migration, but for its broader appeal, including luxury travel, adventure tourism, and cultural experiences.
New Initiatives to Engage Indian Tourists
BRANDit’s strategic vision includes several key initiatives to enhance Kenya’s visibility in the Indian market:
- Luxury Travel: Promoting Kenya’s high-end safari lodges, exclusive wildlife experiences, and bespoke services.
- Adventure Tourism: Showcasing activities such as hot-air balloon safaris, mountain trekking, and underwater adventures.
- Sustainability: Highlighting Kenya’s commitment to eco-friendly tourism practices, appealing to environmentally conscious travelers.
- Cultural Immersion: Offering Indian tourists the opportunity to engage with local communities and learn about Kenya’s rich cultural heritage.
- Multi-Destination Travel: Encouraging Indian travelers to explore Kenya in combination with other East African countries.
A Comprehensive Marketing Strategy
BRANDit’s roadmap for Kenya’s success in India includes:
- Trade Engagement: Collaborating with Indian travel agents and tour operators to create tailored travel packages.
- Media Campaigns: Running targeted digital, print, and social media campaigns to raise Kenya’s profile.
- Event Participation: Showcasing Kenya at major Indian travel exhibitions and fairs.
- Educational Outreach: Organizing familiarization trips and workshops for travel agents.
- Consumer Engagement: Using promotions, contests, and storytelling to directly engage with potential travelers.
Expanding Beyond the Great Migration
While the Great Migration is Kenya’s most famous attraction, the country offers a range of year-round experiences. These include exploring Mount Kenya’s snow-capped peaks, relaxing on the beaches of Diani and Lamu, and immersing in the culture of Kenya’s indigenous communities.
Kenya’s diverse offerings also include:
- Wildlife: Spotting the “Big Five” in Maasai Mara, Amboseli, and Tsavo National Parks.
- Landscapes: Discovering the Great Rift Valley and the alpine forests of Mount Kenya.
- Beaches: Unwinding on the pristine sands of Diani, Watamu, and Lamu Island.
- Adventure: Engaging in activities like hot-air balloon rides and diving in coral reefs.
With these diverse experiences, Kenya aims to appeal to Indian tourists with varying interests, from nature and adventure to luxury and culture.
Strengthening Kenya-India Tourism Relations
The partnership between KTB and BRANDit marks a new phase in Kenya-India tourism relations. By capitalizing on BRANDit’s marketing expertise and KTB’s strategic vision, Kenya is poised to attract an even larger share of India’s outbound travel market.
As Indian travelers seek more adventurous, luxurious, and culturally immersive experiences, Kenya is set to become a top destination, with the MagicalKenya brand set to become a household name among Indian tourists.
