Sterling Holiday Resorts has unveiled its 59th property, Sterling Rudraksh Jaisalmer, a stunning new addition to its growing portfolio, located in the heart of Rajasthan’s Thar Desert. This resort, which marks the company’s entry into its 50th destination, offers a blend of traditional Rajasthani charm and modern luxury, reflecting the essence of Jaisalmer, famously known as “The Golden City.”
Constructed from the region’s iconic golden-yellow sandstone, the resort sits along the highway leading to the Indo-Pakistan border, providing a peaceful haven amidst the desert’s vast expanse. Guests will find themselves immersed in the city’s rich cultural heritage while enjoying world-class amenities.
Spread across 2.5 acres, the resort offers spectacular views of the desert and features elegantly designed rooms and suites, each with private sit-outs and a seamless fusion of Rajasthani aesthetics and contemporary luxury. Visitors can relax by the grand pool, enjoy vibrant cultural performances like Ghoomar and Kalbeliya dances under the starlit sky, or take part in camel safaris and private dune barbecues. The resort’s culinary offerings include Rajasthan’s authentic flavors, with signature restaurant RockSalt serving dishes like Laal Maas and Dal Baati Churma, while Ripples, the poolside café, offers a more casual, yet equally delightful, dining experience.
Vikram Lalvani, Managing Director and CEO of Sterling Holiday Resorts, spoke about the significance of the new resort: “Sterling Rudraksh Jaisalmer is a regal addition to our expanding network and marks an important milestone as our 50th destination. This property is part of our vision to create a seamless travel circuit through Rajasthan, from the cool heights of Mount Abu to the cultural treasures of Udaipur, the wild beauty of Jawai, and now, the expansive desert landscapes of Jaisalmer.”
Conveniently located near several major attractions, including Jaisalmer Fort, Patwaon Ki Haveli, Kuldhara Village, and Gadisar Lake, the resort is also close to the Tanot Mata Temple and Laungewala War Museum, providing guests with opportunities to explore both the region’s rich history and its spiritual significance.
“Sterling Rudraksh Jaisalmer encapsulates the architectural beauty and craftsmanship of Rajasthan,” said Surath Banerjee, Managing Director of ADB Hospitality. “With increasing interest in ‘Border Tourism,’ we expect Jaisalmer to become a prominent destination for global travelers seeking unique desert experiences. This resort, with its authentic cuisine and immersive cultural offerings, combined with Sterling’s renowned hospitality, sets a new benchmark for luxury in the desert.”
With the opening of Sterling Rudraksh Jaisalmer, Sterling Holiday Resorts continues to strengthen its commitment to providing curated travel experiences that highlight India’s diverse landscapes and rich cultural heritage.
