Thailand is set to reinforce its position as a leading global tourism and MICE destination with the return of Thailand Travel Mart Plus (TTM+) 2026, the country’s flagship B2B travel trade event. Organised by the Tourism Authority of Thailand, the 23rd edition of the event will be held from June 10 to 12, 2026, at the NICE Pattaya Convention and Exhibition Center in Chon Buri.
Positioned as a key platform for international tourism collaboration, TTM+ 2026 is expected to bring together over 400 Thai tourism suppliers and an equal number of international buyers from more than 50 countries. The event is projected to facilitate upwards of 11,000 pre-scheduled business meetings, underscoring its role as a catalyst for global partnerships and tourism investment.
Strengthening Thailand’s Global Tourism Position
According to Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, the event plays a central role in connecting global travel buyers with the breadth and diversity of Thailand’s tourism offerings. Hosting the event in Chon Buri allows stakeholders to experience a wide spectrum of products, ranging from established destinations to emerging tourism clusters.
The 2026 edition will be held under the theme “Healing is the New Luxury,” reflecting a strategic shift towards wellness-driven, experience-led travel. The theme aligns with Thailand’s broader “New Thailand” vision, which prioritises sustainable tourism development, enhanced service standards, and long-term value creation for local communities.
Platform for Innovation, Sustainability and Growth
TTM+ 2026 will feature a comprehensive programme including product showcases, curated networking sessions, and knowledge-sharing forums. These discussions will focus on key global tourism trends such as sustainability, digital transformation, and evolving traveller preferences, providing valuable insights for industry stakeholders.
The event is also expected to highlight Thailand’s commitment to responsible tourism practices, with a strong emphasis on environmental sustainability, cultural preservation, and community engagement.
Chon Buri Showcases Diverse Tourism Experiences
The choice of Chon Buri as the host destination reflects Thailand’s intent to promote regional tourism beyond traditional hotspots. Known for its coastal attractions and proximity to Pattaya, the province offers a blend of leisure, culture and business infrastructure, making it an ideal setting for an international trade event of this scale.
Delegates attending TTM+ 2026 will have the opportunity to participate in curated experiences that showcase local culture, craftsmanship and nature-based tourism. These immersive elements are designed to complement business interactions, reinforcing Thailand’s positioning as a destination that seamlessly integrates commerce with meaningful travel experiences.
Driving Economic Impact and Industry Confidence
Beyond networking and partnerships, TTM+ 2026 is expected to generate significant economic benefits across Thailand’s tourism value chain. Increased business activity, strengthened international ties and enhanced destination visibility are likely to contribute to sustained growth in visitor arrivals and tourism revenue.
As global travel demand continues to evolve, Thailand’s proactive approach through platforms like TTM+ highlights its commitment to innovation, resilience and sustainable development. The event is poised to play a pivotal role in shaping the future trajectory of Thailand’s tourism sector while fostering deeper international collaboration.
