Aanchor Destinations, the award-winning B2B wholesale company and destination management specialist known for its bespoke travel curation, recently hosted an exclusive luxury familiarization trip to the Maldives. From September 12–15, 2023, a select group of leading travel partners from across India were invited to experience the renowned LUX South Ari Atoll*, one of the Maldives’ most celebrated island resorts.
The immersive trip was designed to provide travel industry leaders with an in-depth understanding of the resort’s exceptional hospitality, state-of-the-art facilities, and signature experiences—ensuring they can better present the property to discerning luxury travellers.
Experiencing Barefoot Luxury
LUX* South Ari Atoll, set amidst the turquoise waters of the Maldives, blends contemporary elegance with authentic Maldivian charm. During the trip, guests experienced first-hand the resort’s newly renovated Water Villas, its sophisticated all-inclusive plan, and a host of immersive offerings.
Highlights of the itinerary included:
- Signature Dining: An indulgent tasting journey across the resort’s acclaimed restaurants, from the overwater Senses serving refined Indian flavours, to the stylish Beach Rouge with Mediterranean-inspired cuisine and vibrant DJ sets.
- Wellness & Relaxation: Rejuvenating treatments at the award-winning LUX Me Spa*, designed to combine tranquillity with Maldivian-inspired therapies.
- Adventure & Discovery: Snorkeling excursions across vibrant coral reefs, encounters with marine life, and a taste of the resort’s world-class water sports.
- Playful Indulgence: Sweet stops at ICI, the signature ice-cream parlour serving handcrafted flavours, a hit among guests of all ages.
Strengthening Partnerships
The fam trip also marked an important step in Aanchor Destinations’ commitment to its partners, allowing them to directly experience the resort’s blend of barefoot luxury and curated adventure.
“The experience at LUX* South Ari Atoll was nothing short of magical,” said Deepika Khanna, Founder and CEO of Aanchor Destinations. “From the service to the surroundings, everything reflected the resort’s dedication to creating unforgettable experiences. We are excited to share this with our partners and strengthen our ability to promote the Maldives as a top-tier destination for luxury travellers.”
Echoing this sentiment, Mirella Veder, Director of Sales at LUX South Ari Atoll*, highlighted the resort’s unique positioning:
“Our philosophy combines barefoot luxury with marine discovery and sustainable practices. The fam trip showcased how we bring Maldivian hospitality to life through vibrant, tailor-made experiences that continue to set us apart in the region.”
A Growing Luxury Portfolio
With this initiative, Aanchor Destinations continues to reinforce its standing in the luxury travel sector, building deeper connections with world-class resorts. The company’s growing portfolio and its focus on curating exceptional experiences for the B2B segment position it as a key player in shaping the way India’s luxury travellers discover destinations like the Maldives.
