Airline major Air India has shared the first look of its plane since it rebranded itself and introduced a new logo and livery after being acquired by the Tata Group. Taking to X, formerly known as Twitter, Air India posted pictures of its A350 plane parked in a paint shop in Toulouse, France. The plane will arrive in India this winter.
“Here’s the first look of the majestic A350 in our new livery at the paint shop in Toulouse. Our A350s start coming home this winter… @Airbus,” Air India wrote in a tweet.
Earlier in August, Air India unveiled its new logo and colour scheme as part of its rebranding exercise.
The new logo is a modern take on the airline’s iconic Maharaja mascot, with a more stylised design and a new colour scheme of red, white, and purple.
The new colour scheme retains the bold red lettering of Air India but in a different font. The colour scheme also features a patch of red on the underbelly of planes with Air India written in white.
The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.
The airline’s new logo replaces the old one which featured a red swan adorned with the distinctive orange Konark Chakra.
Launching the new logo, Tata Sons Chairman N Chandrasekaran, said the new logo “signifies limitless possibilities”.
Tata Sons acquired Air India in January 2022, through its fully-owned subsidiary, Talace Private Limited. Subsequently, it was announced that Air India and Vistara, another subsidiary of Tata Sons, would be merged to create a more unified entity. This merger is projected to be completed by March 2024.
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