Strengthening India engagement for premium guided coach tours
Auxilia Networks, a leading tourism consultancy, e-learning and destination representation firm, has been appointed as the official India representative for Evan Evans Tours (EET), one of the United Kingdom’s most established and respected guided coach tour operators.
Founded in 1933, Evan Evans Tours is among Europe’s oldest legacy coach operating companies, renowned for its expertly curated guided tours, attractions and immersive experiences across London and the United Kingdom. With nearly a century of operational excellence, the brand is synonymous with high-quality touring, deep destination knowledge and consistently premium travel experiences.
Under the new partnership, Auxilia Networks will spearhead Evan Evans Tours’ trade engagement and public relations initiatives in the Indian market. The mandate includes strengthening brand visibility, deepening relationships with the Indian travel trade, and driving qualified business by providing comprehensive product knowledge, sales support and booking assistance for EET’s portfolio of premium tour offerings.
India continues to be a key growth market for inbound UK travel, particularly within the guided tours and experiential travel segments, making the collaboration strategically significant for both organisations.
Commenting on the appointment, Alexis Peppis, Head of Sales at Evan Evans Tours, said:
“We are delighted to partner with Auxilia Networks to strengthen Evan Evans Tours’ presence and visibility across India. This is a highly important and growing inbound market for us, and we look forward to working closely with Auxilia and with buyers across the region to build strong partnerships and deliver outstanding experiences for Indian travellers visiting the United Kingdom.”
Paramjit Bawa, Founder and Principal of Auxilia Networks, added:
“We are absolutely thrilled to be chosen by Evan Evans Tours as their India representative. An almost century-old, legendary touring company with an exceptional pedigree and reputation, Evan Evans is one of the most respected names in UK coach touring. This partnership aligns perfectly with our focus on representing best-in-class global travel brands, and we look forward to promoting their exceptional offerings to our valued travel trade partners across India.”
The appointment further strengthens Auxilia Networks’ growing portfolio of premium international travel brands while reinforcing Evan Evans Tours’ long-term commitment to the Indian market.
