EaseMyTrip, one of India’s leading online travel platforms, has entered into a Memorandum of Collaboration (MoC) with the Sabah Tourism Board (STB) to enhance Sabah’s visibility among Indian travelers. The official signing took place on February 3, 2025, at EaseMyTrip’s office in New Delhi, with Mr. Julinus Jeffery Jimit, CEO of STB, and Ms. Nutan Gupta, COO of EaseMyTrip, formalizing the partnership.
The event was attended by key representatives from both organizations, including Mr. Sanchit Chopra (Senior Vice President – Marketing & Alliances, EaseMyTrip), Mr. Saurabh Shukla (Assistant General Manager – Marketing & Alliances, EaseMyTrip), Mr. Humphrey Ginibun (Senior Marketing Manager, STB), and Ms. Poonam Nautiyal (Marketing Manager, Tourism Malaysia New Delhi).
This strategic partnership aims to strengthen Sabah’s presence in the burgeoning Indian travel market by leveraging EaseMyTrip’s digital marketing expertise, extensive customer base, and industry knowledge. Both parties will collaborate on targeted initiatives to increase inbound tourism to Sabah and enhance travel experiences for Indian visitors.
As part of the collaboration, EaseMyTrip will create a dedicated Sabah page on its Malaysia microsite, offering detailed travel itineraries, must-see attractions, and essential travel tips. The platform will also feature destination-specific blogs, immersive video content, and social media campaigns to highlight Sabah’s unique offerings, such as its vibrant cultural heritage, pristine landscapes, adventure tourism, and luxury experiences. Additionally, EaseMyTrip and STB will jointly fund digital marketing campaigns to ensure broad outreach and visibility across Indian markets.
The partnership extends beyond leisure tourism, focusing on niche segments such as MICE (Meetings, Incentives, Conferences, and Exhibitions), destination weddings, and wellness tourism. Special packages will be curated for business travelers, corporate retreats, and international conferences. EaseMyTrip will also promote Sabah as an ideal destination for weddings, offering couples the chance to tie the knot in stunning locations. Moreover, wellness tourism will be highlighted, with eco-retreats and nature therapy experiences designed to rejuvenate travelers amidst Sabah’s tranquil landscapes.
Recognizing the growing outbound travel trend in India, EaseMyTrip will expand its marketing efforts to Tier 2 and Tier 3 cities, catering to the diverse needs of Indian travelers. Targeted campaigns will be designed for various demographics, including senior citizens, millennials, solo travelers, corporate groups, and students, ensuring that Sabah is accessible to a broader audience.
To optimize tourism strategies for the Indian market, EaseMyTrip will provide STB with data-driven insights, including traveler preferences, booking trends, and demand forecasts. Additionally, EaseMyTrip will integrate Sabah into its loyalty rewards program, offering exclusive deals and promotions to encourage repeat visits. New special offers will also be introduced, featuring discounts on Sabah holiday packages to make the destination even more attractive to Indian travelers.
Julinus Jeffery Jimit, CEO of Sabah Tourism Board, expressed his enthusiasm about the partnership, stating, “India is a high-potential market for tourism growth, and this collaboration with EaseMyTrip is set to drive increased visitor arrivals and promote Sabah’s unique offerings to Indian travelers.”
Rikant Pittie, CEO and Co-Founder of EaseMyTrip, echoed the sentiment, saying, “Sabah is an extraordinary destination with breathtaking landscapes, rich cultural heritage, and exciting adventure opportunities. We are excited to partner with STB to introduce Indian travelers to Sabah’s diverse experiences. This collaboration allows us to leverage our technology and digital platforms to offer seamless travel solutions and immersive travel packages that showcase the best of Sabah.”
Through this partnership, EaseMyTrip and the Sabah Tourism Board are poised to drive significant growth in Indian tourist arrivals to Sabah, offering travelers an unparalleled mix of adventure, relaxation, and cultural exploration.
