Lt. Governor Billy Nungesser, and the Office of Tourism, are set to embark on a mission to Mumbai, India, and Dubai. The trip is part of an initiative funded by a $300,000 grant from the U.S. Commerce Department. Nungesser says this grant aims to promote Louisiana tourism internationally, specifically targeting India, Italy, and Spain.
“So we’ll be going there meeting with travel agents, tour writers, mixing in some economic development, meeting with some officials to get people in India excited about coming to Louisiana.”
The delegation’s goal is to showcase Louisiana’s rich culture, heritage, and tourism opportunities to boost international visitors to the state. Nungesser says India and the Middle East are emerging markets for tourism, and Louisiana’s unique offerings present a compelling case for international travelers.
“The tings that lure people here for tourism, culture, food, music, the friendly people…that is all the same reason you should locate your business here.”
This mission highlights Louisiana’s focus on global outreach, particularly in non-traditional markets, to expand its tourism footprint and leverage new economic opportunities. Nungesser’s efforts are part of his push to boost Louisiana’s tourism industry worldwide.
“They stay longer, they spend more money, and they don’t just see one city. They’ll go to several cities in the state so it gives us the opportunity to spread that money across Louisiana.”
Nungesser is also making a trip to Dubai meeting officials at the DP World UAE, the premier business hub of the Middle East.
