Malaysia Airlines made a significant impact at SATTE 2025, South Asia’s premier travel and tourism exhibition, held from February 19-21 at Yashobhoomi, New Delhi. This marks the airline’s continued commitment to enhancing its presence in the Indian market, fostering stronger partnerships, and showcasing its ongoing fleet modernisation.
The event kicked off with a ceremonial ribbon-cutting led by H.E. Dato’ Muzafar Shah Mustafa, the High Commissioner of Malaysia to India, further cementing Malaysia Airlines’ position as a prominent player in the region. The airline’s participation highlighted its strategic focus on India, an important growth market.
One of the key attractions at the Malaysia Airlines booth was an interactive photo booth, which quickly became a hit with attendees. The booth provided visitors with a fun and memorable way to engage with the brand, reflecting the airline’s efforts to connect with its audience on a more personal level.
In addition to the interactive experience, Malaysia Airlines also focused on strengthening its relationships with trade partners. Through productive meetings, the airline underscored its commitment to enhancing the travel experience, with offerings like the Bonus Side Trip programme, which allows travellers to explore an additional Malaysian destination without extra airfare. This initiative, along with a range of other products, demonstrates the airline’s dedication to offering value-added services to its customers and trade partners alike.
A key announcement during the exhibition was the delivery of Malaysia Airlines’ second Airbus A330neo, further enhancing the airline’s fleet. With this addition, all flights to Melbourne will now be serviced by the new, state-of-the-art A330neo, offering superior comfort, fuel efficiency, and an overall improved passenger experience. The A330neo’s advanced features are expected to elevate travel experiences on key routes, including Melbourne, Auckland, and Indonesia.
Dersenish Aresandiran, Chief Commercial Officer of Malaysia Aviation Group, commented on the airline’s strategic efforts: “Our participation at SATTE 2025 underscores our strong commitment to the Indian market and to our valued trade partners. As the gateway to Asia and beyond, Malaysia Airlines continues to offer seamless connectivity, exceptional in-flight experiences, and diverse culinary delights through our Chef-on-Call service and Best of Asia Meal. The addition of our second A330neo on key routes is just one example of how we are constantly improving our service to ensure that our passengers experience the best of Malaysian hospitality.”
As part of its ongoing expansion, Malaysia Airlines also aligns with Tourism Malaysia’s Visit Malaysia 2026 campaign, which aims to attract 1.6 million Indian visitors. Through strategic trade initiatives, travel promotions, and its “Time For” marketing campaign, the airline aims to inspire more Indian travellers to explore Malaysia. Together with the efforts of Tourism Malaysia, these initiatives are expected to make a significant impact on the growing number of Indian visitors.
With a focus on fleet modernisation, expanding networks, and strengthening industry ties, Malaysia Airlines remains committed to delivering world-class travel experiences, positioning itself as the carrier of choice for Indian travellers seeking exceptional service and seamless connectivity.
