Malaysia Airlines unveils its “Time For” campaign, offering up to 30% fare discounts, immersive travel experiences, and Malaysian Hospitality in 2025.
Malaysia Airlines is starting the new year with the launch of its global “Time For” signature marketing campaign, inviting travellers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys. The campaign aims to inspire travelers to discover the excitement of exploration, immerse themselves in diverse cultures, and make every journey truly memorable. As the ultimate gateway to Asia and beyond, Malaysia Airlines delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality. This campaign will also see Malaysia Airlines positioning Malaysia on the global stage with activations such as tram wraps in Melbourne, taxi and bus branding in the United Kingdom, and more. These efforts align with Visit Malaysia 2026, showcasing the country’s vibrant appeal to international audiences.
In conjunction with the launch of this “Time for” marketing campaign, Malaysia Airlines is offering an exclusive global sale with savings of up to 30% on fares to over 60 destinations. The sale is available from today until 22 January 2025. Passengers can enjoy enhanced in-flight services with personalised onboard dining with its “Chef on Call” menu, premium amenity kits as well as the recently launched MH Young Explorers Club to cater for families with young travellers. This includes dedicated priority check-in counters and family boarding privileges whilst young travellers can enjoy specially curated kids’ menus and in-flight kids’ activity packs to keep them entertained.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Our “Time For” marketing campaign is more than just a celebration of travel; it’s an invitation for the world to discover Malaysia and connect to the best of Asia and beyond. Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture. With curated offerings such as our Best of Asia and Chef-on-Call menus and thoughtfully designed in-flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality. There’s never been a better time to travel with Malaysia Airlines.”
