Wen Long and Bryan Foong Chee Yeong
Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and its subsidiaries, has announced a major leadership reshuffle, appointing Bryan Foong Chee Yeong as Chief Executive Officer of Airline Business and Low Wen Long as Group Chief Strategy Officer, effective February 1. Both executives will report directly to Nasaruddin A Bakar, President and Group Chief Executive Officer of MAG, as the airline group advances into the next stage of its transformation.
In a statement, MAG said the appointments are part of its commitment to scalable and disciplined growth under the framework of Long-Term Business Plan 3.0, a strategic blueprint designed to stabilize core operations, expand market reach, and enhance financial sustainability while reinforcing MAG’s standing as a globally competitive aviation group.
As the new Chief Executive Officer of Airline Business, Bryan Foong Chee Yeong will oversee the strategic direction and operational performance of MAG’s airline portfolio, which includes Malaysia Airlines, Firefly, and Amal. Chee Yeong, who previously served as Group Chief Strategy Officer, was instrumental in MAG’s financial restructuring during the Covid-19 pandemic and in steering the group back to profitability, demonstrating a proven record in developing high-impact strategies, strategic partnerships, and operational excellence.
Meanwhile, Low Wen Long, in his new role as Group Chief Strategy Officer, will lead enterprise-wide strategy development and execution across MAG’s core business segments to drive sustainable growth and long-term value creation. Since joining MAG as Head of Corporate Strategy in 2018, Wen Long has played a critical role in fleet planning, network optimisation, and strategic initiatives, shaping both Long-Term Business Plan 2.0 and the current 3.0 framework.
Nasaruddin A Bakar, incoming President and Group CEO, emphasized the significance of the appointments. “As MAG enters the next stage of its transformation, moving from stabilisation to disciplined, scalable growth, we are focused on building a financially sustainable and globally competitive aviation group that contributes to Malaysia’s long-term development. I have full confidence in our leadership team to execute strategic priorities with discipline, delivering consistent performance and creating lasting value for our customers, employees, and stakeholders,” he said.
The announcement also reinforces MAG’s leadership across its three core business segments. Mohd Nadziruddin Mohd Basri continues as CEO of Aviation Services, while Philip See leads Loyalty and Travel Services. Complementing this executive structure are Amran Mohd Tomin, appointed Group Chief People Officer, and Ong Min Hui, serving as Group Chief Transformation and Customer Experience Officer, providing a strengthened leadership backbone to support MAG’s ambitious growth trajectory.
With these appointments, MAG positions itself to leverage enhanced leadership capabilities, drive strategic initiatives across multiple business portfolios, and deliver a consistent, customer-centric, and sustainable aviation experience in a highly competitive regional and global market.
