Mayfair Hotels and Resorts has announced the appointment of Varun Mehrotra as Assistant Vice President – Sales and Marketing at its Corporate Office. With a distinguished career spanning over 23 years, Varun brings a wealth of expertise in sales leadership, strategic marketing, brand positioning, and revenue optimization, all of which will be pivotal in bolstering the brand’s presence in the luxury hospitality market.
Having honed his skills with some of the world’s leading hospitality brands, Varun’s career began with Oberoi Hotels and Resorts. He has since held senior roles with The Leela, Zuri Hotels and Resorts Ltd, Ista Hotels, Accor Group, Fairmont Jaipur, and Khyathi Solutions. His experience spans a range of areas including market analysis, revenue optimization, and brand positioning, consistently driving business growth and enhancing competitive advantage.
At Mayfair, Varun will be responsible for crafting and executing a performance-driven sales and marketing strategy. His focus will be on expanding market reach, optimizing sales channels, and utilizing data-driven insights to enhance performance marketing. A key aspect of his role will involve strengthening high-revenue segments such as MICE (Meetings, Incentives, Conferences, and Events) and destination weddings, while fostering strategic partnerships and enhancing the brand’s overall positioning. Additionally, he will spearhead digital transformation initiatives and develop innovative marketing campaigns designed to accelerate long-term profitability.
Recognized for his strategic mindset and results-oriented approach, Varun’s leadership will be crucial in driving Mayfair’s commercial success. His appointment marks an exciting new chapter for the company, reinforcing its position as a leader in the luxury hospitality sector and ensuring its continued growth and market dominance.
