Radio City has partnered with EaseMyTrip to launch a one-of-a-kind campaign “Bae-cation with RJ Divya” for its listeners in Delhi. As the name suggests, the campaign aims to offer an all-expenses-paid trip to Saudi Arabia to one lucky couple, while RJ Divya will be travelling to Singapore at the same time, creating an exciting cross-link between the two destinations. The core focus of the campaign is to promote EaseMyTrip’s unique services for Indian travellers, as well as build popularity about the destination ‘Riyadh in Saudi Arabia’.
The two entities, Radio City and EaseMyTrip have teamed up to create a thrilling five-phase campaign that promises to engage audiences in an unforgettable way. The first phase involves the search for the EaseMyTrip Specialist, or EMT, who will be crowned as the designated travel expert within a family or friend group. Listeners will have the opportunity to nominate their EMT specialist and share the reason for their nomination, making for an exciting start to the campaign. In the second phase, the dynamic RJ Divya will describe the concept of the EMT specialist and invite listeners to participate in the campaign. Listeners will be challenged to answer daily travel-related questions and learn about the specialties of the destination, Riyadh, creating an engaging and informative experience.
In the third phase, shortlisted EMT entries will be given an exciting challenge to create an impressive itinerary for RJ Divya’s upcoming visit to Singapore. The top 10 entries will receive a travel voucher worth Rs 5,000 from EaseMyTrip.com, and RJ Divya will share her Riyadh itinerary with the winning couple, who will be heading off to the enchanting destination of Saudi Arabia. In the fourth phase, the winning couple will create a spectacular hype reel to showcase their excitement about the upcoming trip to Riyadh by showing appreciation towards EaseMyTrip and Radio City.
RJ Divya will do an Insta Live with the couple, taking them on-air and on social media platforms for an experience like no other. Finally, in the fifth and final phase, Radio City will showcase the testimonial of the winning couple on-air, while RJ Divya will host a special podcast titled “Riyadh Dairies,” taking audiences on a fascinating journey through the culture, food, hotspots, tourist points, and highlights of her and the winner’s trip.
Talking about the innovative campaign, Kartik Kalla, Chief Creative Officer, Radio City, said, “We are excited to collaborate with one of the most trusted and top travel companies EaseMyTrip for an engaging travel campaign ‘Bae-cation with RJ Divya’. RJ Divya is the heart of Delhi and has established a strong connection with the listeners through her engaging content and conversations and this campaign will further deepen the rapport. Our association with EaseMyTrip aims to showcase the beauty of Riyadh while also creating a lasting impression of the city in the minds of our listeners. We are confident through such collaborative campaigns with varied industries, we will be able to amplify our reach and enhance the brand perception of Radio City among the audience.”
Speaking about the partnership, Nishant Pitti, CEO & Co-Founder, EaseMyTrip, said, “We are elated to be partnering with Radio city and RJ Divya for the fun-filled campaign for Saudi Arabia to promote it as the most attractive tourist destination in India. Saudi Arabia has a rich cultural significance and offers various Lifestyle, Adventure and Family activities that attract tourists from all over the world. With the help of this campaign, we aim at reaching to all the listeners of Radio City and win an exciting trip to Riyadh to have a once-in-a-lifetime travel experience.’’
This unique campaign allows listeners to not only travel and explore the destination but also get to go on-air and be a part of social media live with RJ Divya. Listeners can nominate their EMT specialist on Radio City’s social media pages throughout the three-week campaign. So don’t miss your chance to win a free all-inclusive trip to Riyadh with EaseMyTrip and Radio City and turn your travel dream into a reality!
