The Pacific Asia Travel Association (PATA) announced that PATA Travel Mart 2026 (PTM 2026) will take place in Sarawak, Malaysia at the Borneo Convention Centre Kuching (BCCK) from August 18 – 20, 2026. The event, generously endorsed by the Ministry of Tourism, Creative Industry and Performing Arts of Sarawak, hosted by the Sarawak Tourism Board, and supported by the Business Events Sarawak, marks the first time the Association’s signature travel trade exhibition is set to take place in the destination.
PATA CEO Noor Ahmad Hamid stated, “We extend our sincere appreciation to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, the Sarawak Tourism Board (STB), and Business Events Sarawak for recognising the strategic importance of the tourism economy and for their commitment to hosting PATA Travel Mart 2026. As a long-standing and valued member, STB has consistently supported a wide range of collaborative initiatives over the years. PTM 2026 will not only align with the Visit Malaysia 2026 campaign and PATA’s 75th Anniversary, but also mark STB’s 45th year of membership with the Association, making it a truly special occasion for Sarawak, PATA, and all participants.”
“We look forward to welcoming our community and stakeholders to Sarawak and showcasing the destination’s remarkable strengths in both business and leisure — and highlight how there is always ‘More to Discover’ in Sarawak.”
STB CEO Sharzede Datu Haji Salleh Askor said, “Hosting PATA Travel Mart 2026 is a milestone for Sarawak and a testament to our growing presence on the global tourism stage. It is our opportunity to present Sarawak’s cultural heritage, biodiversity, and business-ready infrastructure to the world, while underscoring our commitment to sustainable and regenerative tourism. This event complements Visit Malaysia 2026 and will strengthen our ties with international industry leaders, creating lasting partnerships that benefit our communities and tourism stakeholders. We look forward to welcoming the world to Sarawak, where there is always ‘More to Discover’.”
A PATA member since 1981, STB has been a dedicated partner in advancing PATA’s initiatives in promoting destination resilience and sustainability. Sarawak was one of the Asia Pacific destinations to implement the Tourism Destination Resilience (TDR) capacity building programme, launched in collaboration with PATA in 2024. The two organisations also continue to collaborate on strategic initiatives, including carbon offset projects, joint advocacy and policy development, sustainable urban tourism, biodiversity conservation, and capacity building for green hospitality.
With a strong foundation of collaboration already in place, Sarawak is the ideal host for PTM 2026. The destination is a strategic location to convene global tourism professionals committed to shaping a more sustainable and inclusive future for the industry.
