The Saudi Tourism Authority (STA), in collaboration with TBO Academy, has reinforced its engagement with the Indian travel trade through a high-profile destination presentation in Hyderabad. The session, attended by over 130 leading travel agents, offered an immersive showcase of Saudi Arabia’s diverse tourism portfolio and highlighted the Kingdom’s strategic focus on India as a key outbound market.
In a press briefing, TBO said the presentation centred on Saudi Arabia’s “Golden Triangle” of Riyadh, Jeddah, and AlUla. Riyadh was positioned as a dynamic global capital, blending business, entertainment, and large-scale events. Jeddah’s historic charm and vibrant coastal culture were emphasised, while AlUla, home to the UNESCO World Heritage site of Hegra and natural landmarks such as Elephant Rock, was presented as a cultural and heritage-focused destination.
The event also highlighted emerging destinations including Taif, Aseer, and Al-Baha, noted for their cooler climates, scenic landscapes, and cultural experiences. Special attention was given to Red Sea Global, Saudi Arabia’s ultra-luxury, sustainable development designed to appeal to travellers seeking premium and eco-conscious experiences.
Connectivity and ease of travel were also central themes. The session provided insights into expanding flight options from Hyderabad through carriers including IndiGo, Air Arabia, flynas, and Saudia. Simplified visa solutions, including Tourist Visa, eVisa, Visa on Arrival, and Stopover Visa options, were underscored as key enablers for hassle-free travel to the Kingdom.
STA and TBO highlighted Saudi Arabia’s vibrant calendar of year-round events. Signature offerings such as Riyadh Season, the MDLBeast music festival, and AlUla’s cultural programming were showcased as opportunities for Indian travellers across leisure, entertainment, and heritage segments.
TBO Academy leveraged the occasion to launch its trade engagement platform, featuring destination-specific learning modules, market-ready itineraries, and exclusive incentive programs. Agents attending the Hyderabad session were eligible for performance-based rewards and giveaways, designed to recognise and motivate top-performing travel partners.
A spokesperson from STA noted, “This engagement demonstrates Saudi Arabia’s commitment to positioning itself as a vibrant and accessible destination for Indian travellers. By equipping travel agents with in-depth knowledge, experiences, and tools, we aim to ensure they can inspire travellers to explore Saudi Arabia’s cultural, heritage, and luxury offerings.”
The Hyderabad initiative complements STA’s ongoing strategy across India, building on prior engagements in Mumbai, Delhi, and Bengaluru. With growing air connectivity, simplified travel procedures, and a robust portfolio of destinations and experiences, Saudi Arabia is positioning itself as a premier outbound choice for Indian travellers across leisure, cultural, and luxury segments.
