Sofitel Bangkok Sukhumvit has completed a spectacular transformation at the end of 2023 and will host a grand 60th anniversary event on its rooftop in August. For the past six decades, Sofitel has embodied French art de vivre worldwide. This year, to celebrate its diamond jubilee, the brand has planned 120 exclusive events and experiences throughout 2024, offering guests around the globe a chance to join the celebrations. Rendezvous with Sofitel in Asia for an exceptional celebration!
A Diamond Jubilee Celebrated in Style
Sofitel’s 60th anniversary will be marked by numerous surprises and major announcements. The celebrations start with two significant announcements: a new brand film and a dazzling collaboration. The objective is to reaffirm the brand’s pillars, from French zest and committed luxury to heartfelt service culture and the deployment of the emblematic Cultural Link.
New Ambassadors and a New Brand Film
In April 2024, Sofitel launched a new campaign headlined by acclaimed actors Gillian Anderson and Dali Benssalah, Sofitel’s new brand ambassadors. The campaign features a short film titled “The Encounter,” set in the flagship hotel Sofitel Mexico City Reforma, epitomizing the brand’s evolving platform.
A Collaboration with Courbet, Sustainable Jeweller
Simultaneously, Sofitel unveiled a collaboration with Courbet, the first sustainable jeweller on Place Vendôme in Paris. Courbet designed an exclusive jewellery line to celebrate Sofitel’s diamond anniversary, symbolizing the shared values of the two Maisons. The collection includes 18 original creations such as diamond pave earrings, cord bracelets in various colors, pendant necklaces, and rings adorned with ethically sourced diamonds.
60 Years of History, Passion, and Authenticity
Sofitel, a pioneer in French luxury hospitality, has spread French art de vivre globally for 60 years. The brand opened its first hotel in Strasbourg, Alsace, on June 26, 1964, a region known for gourmet cuisine, picturesque architecture, and singular landscapes. Ten years later, Sofitel began its international expansion, aiming to showcase its expertise on every continent. Sofitel has become the first French luxury hotel brand operating in Europe, North and South America, Oceania, Africa, and Asia.
A Celebration of Cultural and Culinary Collaborations in Asia
Sofitel Legend Metropole Hanoi relaunched its Heritage Wing in 2024 after an extensive refurbishment. Sofitel’s 60th anniversary celebrations will include a series of cultural experiences and culinary collaborations across Asia, inviting guests to embark on a journey of discovery starting in June. Three of Sofitel’s acclaimed chefs—Charles Degrendele of Sofitel Legend Metropole Hanoi, Yvan Collet of Sofitel Macau at Ponte 16, and Mikael Robin from Sofitel Ambassador Seoul Hotel—have already delighted diners with stunning “four hands” dining experiences.The celebrations will continue in Singapore on June 29 and 30, where five of Sofitel’s executive chefs will gather at Sofitel Singapore City Centre for an extraordinary 10 Hands Collaboration Dinner, celebrating 60 years of blending French zest with local traditions. This will be followed by another exclusive epicurean evening at Sofitel Bangkok Sukhumvit in August, with more exciting events and gastronomic gatherings to be revealed in the coming weeks.
Sofitel’s Global Presence
Sofitel now encompasses many captivating destinations across Southeast Asia and Korea. From the historic grace of Sofitel Legend Metropole Hanoi and the cultural charm of Sofitel Luang Prabang and Sofitel Angkor Phokeethra Golf & Spa, to the idyllic island beauty of Sofitel Bali Nusa Dua and Sofitel Sentosa, and the urban energy of Sofitel Saigon Plaza, Sofitel Bangkok Sukhumvit, Sofitel Singapore City Centre, Sofitel Ambassador Seoul, and Sofitel Kuala Lumpur Damansara, Sofitel infuses the spirit of joie de vivre into every locale.
