The Tourism Authority of Thailand (TAT) has unveiled the ASEAN + India Shoppers in Thailand 2025 campaign, a high-impact initiative designed to position Thailand as a premier shopping and cultural tourism destination. With exclusive promotions, immersive cultural experiences, and high-end retail perks, the campaign aims to attract travelers from ASEAN nations and India while driving economic growth.
Strategic Expansion of Thailand’s Retail Tourism
Building on the success of previous editions, this year’s campaign aligns with Thailand’s broader tourism strategy, incorporating the government’s “5 Must-Do Experiences in Thailand” initiative. The program highlights Thai strengths across cuisine, locally crafted goods, and unique artisanal products, reinforcing the nation’s status as a vibrant shopping hub.
“We are thrilled to bring back the ASEAN + India Shoppers in Thailand campaign,” said Ms. Thapanee Kiatphaibool, TAT Governor. “This initiative not only enhances Thailand’s appeal as a world-class shopping destination but also supports local communities and small enterprises by promoting Thai food, handcrafted souvenirs, aromatherapy products, and fashion by local artisans.”
A Three-Month Celebration of Shopping and Culture
Running from March 1 to May 31, 2025, the campaign showcases Thailand’s retail and hospitality excellence through partnerships with leading brands such as King Power International, Central Group, The Mall Group, One Bangkok, Erb, Gaysorn Village, Big C Supercenter, and Thai AirAsia. These collaborations ensure visitors experience a dynamic mix of luxury shopping, local markets, and specialty retail stores across Bangkok and other key tourist destinations.
Exclusive Perks for ASEAN and Indian Tourists
For three months, travelers from ASEAN and India can unlock shopping and dining privileges worth 500 to 3,000 Baht. Accessing these benefits is seamless—tourists simply scan a QR code upon arrival to receive digital vouchers, discounts, and promotional deals valid at major shopping centers, lifestyle boutiques, and traditional markets.
Shoppers can indulge in authentic Thai fashion, artisanal lifestyle brands, handcrafted souvenirs, and gourmet Thai cuisine, experiencing the full spectrum of Thailand’s diverse retail culture—from high-end designer stores to traditional floating markets.
Enhanced Connectivity and Market Potential
Thailand’s accessibility remains a key advantage, with short-haul flights of just two to four hours making it a preferred shopping destination for ASEAN and Indian travelers. The campaign capitalizes on ASEAN tourists’ high return rate of 72.26% and the growing number of Indian visitors, supported by Thailand’s visa-free travel policy and expanded air connectivity.
Economic Impact and Global Recognition
TAT estimates that ASEAN + India Shoppers in Thailand 2025 will generate over 180 million Baht in economic impact while reinforcing Thailand’s retail and hospitality sectors. Beyond immediate revenue, the initiative aims to boost global recognition of the “Amazing Thailand” brand, reaching an estimated 1 million global impressions during the campaign.
Tourism as a Catalyst for Economic Growth
In 2025, Thailand expects 11 million tourists from ASEAN countries and 2.3 million from India, making these markets critical to its economic recovery. Through sustainable tourism, cultural experiences, and retail incentives, the ASEAN + India Shoppers in Thailand 2025 campaign is set to be a game-changer, solidifying Thailand’s reputation as a leading global shopping and tourism destination.
