The strategic partnership targets the increasing Indian demand for ‘mini-cations’
Consumer data from omnichannel travel services company Thomas Cook (India) Limited and its group company, SOTC Travel, indicates significant and growing Indian demand of 82 per cent for multiple ‘mini-cations’.
To leverage this high-potential market opportunity, Thomas Cook and SOTC have signed a strategic agreement with Sentosa Development Corporation (SDC) in Singapore.
The strategic partnership aims at capitalising on the companies’ viable leisure segments. The initiative focuses on product development and marketing communications to create visibility for and drive visits to Sentosa Island.
Singapore’s e-visa and extensive air connectivity offers easy and convenient access for multiple getaways to Sentosa. With Thomas Cook and SOTC’s consumer data revealing high Indian appetite for experiential travel, Sentosa’s diversity of unique leisure and entertainment makes it an Indian favourite.
The memorandum of understanding (MoU) therefore aims to deepen the relationship between the three companies, and drive destination awareness to increase Sentosa’s capture rates from India.
Abraham Alapatt, President and Group Head – Marketing, Service Quality, Value Added Services and Innovation at Thomas Cook (India) Limited, said: “Indians are travelling like never before! With short hauls and exciting experiential travel steering demand, Sentosa is perfectly poised to capture the strong and growing appetite from the India market.
“Our MoU with Sentosa Development Corporation hence aims to showcase the premier island getaway’s engaging and enriching experiences to India’s families/multigenerational families, young India’s Millennials/Gen Z, couples, ad-hoc groups of friends/colleagues and our power-driver corporate MICE [meetings, incentives, conferences and exhibitions] segment. Our strategic partnership with Sentosa will focus on extensive product curation, consumer engagement and promotions to drive visitations.”
