IHG to open Holiday Inn New Assiut Asayla in Egypt


IHG Hotels & Resorts is expanding its footprint in Egypt with the signing of Holiday Inn New Assiut Asayla, scheduled to open in January 2024.

The hospitality chain has signed a management agreement with Mabany Edris, a real estate owner and developer in Egypt for this project.

Once completed, this will be IHG’s third Holiday Inn hotel in Egypt, joining Holiday Inn Cairo Maadi and Holiday Inn Cairo – Citystars.

The 157-key hotel will be strategically located close to the city of Assiut along the banks of the Nile River. The hotel is also close to the city’s main cultural monuments, the faculties of Assiut University, and Sphinx University.

The property will offer well-equipped guest rooms and an expansive F&B. Other facilities include four meeting rooms (545 sqm in total), a ballroom (450 sqm), as well as a spa, a fitness centre, and a pool for guests to relax.

The announcement follows several high-profile signings this year, across IHG’s luxury and lifestyle, premium, essentials, and suites collections, highlight the brand’s robust expansion plans across the MEA region.

Haitham Mattar, managing director, India, Middle East, and Africa, IHG said:

“As Egypt continues to appeal to business and leisure travellers, we are committed to accelerating our growth and diversify our offering to cater to the needs of varied guest profiles, and also supporting the development of new cities and tourist destinations in the country.

“We are also very pleased with the strong progress we are making in expanding our presence in the mainstream segment across the MEA region. The region is poised for a new era of travel as it undergoes a historic period of growth and transformation, and we anticipate demand from a wider base of travellers who will look for wide-ranging hospitality options.”

ENG Mohamed Edris, CEO, Mabany Edris commented:

“IHG is a trusted brand with a long-standing history in the MEA region and we are proud to partner with them to open Holiday Inn New Assiut Asayla. We are certain the hotel will offer a comfortable and quality hospitality option for those visiting the well-connected city of Assiut.

“Also, with a strategic location, the power of IHG’s scale and resources, and their well-known signature hospitality, we are confident the hotel will be a great success and a preferred choice for both business and leisure travellers visiting the country.”


Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]