The Singapore MICE Forum 2024, held on July 25-26 at Sands Expo, gathers industry leaders to discuss MICE trends and innovations in Singapore.
TSNN – SINGAPORE – The Singapore MICE Forum (SMF) 2024, the region’s premier platform for networking and thought leadership in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry, will convene industry leaders and professionals for a dynamic two-day event on 25-26 July 2024 at Sands Expo & Convention Centre, Singapore.
Gracing the event as the Guest of Honour is Mr. Alvin Tan, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, underscoring the critical role that the MICE industry plays in Singapore’s economic growth. The SMF is the most significant gathering of MICE professionals and leaders in Singapore and the region. Themed Moments & Momentum, SMF 2024 promises an unparalleled experience and celebration of the power of Moments and the unstoppable Momentum that defines the very best of the industry.
Over 30 industry thought leaders will take centre stage during the event, delving into critical topics shaping the future of MICE. From harnessing the power of Artificial Intelligence to navigating sustainability challenges, talent acquisition strategies, and the evolving landscape of community building, sales, and marketing, SMF 2024 offers a comprehensive and thought-provoking programme for attendees to gain valuable insights and stay ahead of the curve.
Richard Ireland, President, SACEOS, said: “The Singapore MICE Forum is the main event and gathering that our industry looks forward to every year – not just as a conference, but as a community for MICE and events professionals from Singapore and the region. As SACEOS’ flagship event, the SMF has established itself as the choice thought-leadership, networking and learning platform for the industry. It represents the vibrancy, diversity and growth of our industry. Attracting industry leaders locally and regionally, SMF 2024 will address pertinent issues and opportunities, and equip our industry with cutting edge insights needed to thrive in this ever-evolving world.”
Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board, said: “Singapore’s MICE industry continues to serve as a cornerstone that catalyses innovation, collaboration and impactful change. This year’s SMF celebrates ‘Moments & Momentum’, a fitting theme as the MICE industry makes a strong comeback, and as the Singapore Exhibition & Convention Bureau (SECB) celebrates 50 years of driving the long-term growth and sustainability of Singapore’s MICE industry. Together with local and international industry stakeholders and partners such as SACEOS, we remain committed to the continuing advancement of the MICE industry, aligning with our ambition of becoming the ‘World’s Best MICE City’.”
Celebrating Excellence: The Singapore MICE Awards (SMA) 2024
The second edition of the prestigious Singapore MICE Awards is undoubtedly one of the key highlights of SMF 2024, recognising and celebrating the outstanding achievements of industry players. With 18 exciting award categories catering to different segments of the diverse MICE ecosystem, the SMA 2024 will showcase the best practices, innovation, and resilience that define the very best of the MICE industry in Singapore. For full list of award categories and finalists, go to www.saceos.org.sg/singaporemiceawards.
Shaping the Future: The Singapore MICE Challenge (SMC) 2024
SMF 2024 is not just about celebrating the industry’s achievements; it’s about shaping the future. The Singapore MICE Challenge will showcase the next generation of talent, providing a platform for students from various Institutes of Higher Learning (IHLs) to present their transformative ideas in reimagining the future of MICE. The annual competition welcomed 16 teams this year, with 7 teams emerging as finalists. The finalists will showcase their creativity and push the boundaries of what is possible for the industry at the SMC 2024 Final on Day 2 of SMF 2024, 26 July 2024.
