New campaign encourages Indians to pause, travel, and recharge — without breaking the bank
New Delhi, 2 July 2025 – Global digital travel platform Agoda has unveiled its latest India campaign titled ‘Escape the Stress, See The World For Less’, featuring Bollywood actor and youth icon Ayushmann Khurrana in a playful double role. The campaign taps into the rising desire among Indians for short, frequent escapes in today’s fast-paced lifestyle — and positions Agoda as the go-to solution for affordable, stress-free travel.
In the brand’s new television and digital commercials, Ayushmann effortlessly transitions from an exhausted office worker to the breezy, solution-oriented “Mr. Vacaywala”, Agoda’s fictional Chief Wellness Officer. His character inspires viewers to take a much-needed pause and explore the world — for less.
“Between hectic shooting schedules and long days on set, I could really use a Mr. Vacaywala myself,” said Ayushmann Khurrana. “It was a blast filming this campaign, and I love that it reminds people to take a break and prioritise well-being.”
With over 5 million holiday stays worldwide, Agoda offers unbeatable deals that make spontaneous travel accessible, even on a budget. Whether it’s a weekend in the hills or a beach break abroad, the platform ensures that cost is no longer a barrier to taking time off.
Gaurav Malik, Country Director – India at Agoda, added:
“Ayushmann brings the perfect balance of relatability and charm to this campaign. His Mr. Vacaywala persona echoes Agoda’s core message — making travel both enjoyable and affordable. Our 2025 travel survey showed that nearly 80% of Indian travellers listed ‘relaxation’ as their top travel motivation. This campaign speaks directly to that mindset.”
Developed in collaboration with Ogilvy, the campaign will roll out across television and digital channels, with two engaging films now live on Agoda’s YouTube platform.
