Radisson Hotel Group is celebrating a major milestone as its Radisson Individuals brand surpasses 100 hotels in operation and under development worldwide, just five years after its launch. The achievement underscores the brand’s rapid rise as a dynamic “soft brand” within the Group’s portfolio, offering independent hotels and regional chains the chance to join a global network while preserving their unique character and identity.
Since its inception in 2020, Radisson Individuals has grown into a diverse collection of properties spanning city escapes, boutique retreats, and leisure resorts. Today, the brand evolves further with the introduction of three new segments—Radisson Individuals Premier, Radisson Individuals Boutique, and Radisson Individuals Retreats—broadening opportunities for both travelers and hotel owners.
A Platform for Distinctive Hotels
Radisson Individuals enables independent hotels to benefit from the Group’s global recognition, powerful distribution platform, and international standards, while maintaining their local essence. Guests can expect each property to reflect its own personality and setting, complemented by Radisson’s hallmark Yes I Can! service philosophy.
Recent openings highlight the breadth of the brand’s offering:
- Le Relais de La Malmaison, Paris – a tranquil retreat on the outskirts of the French capital.
- HARBR Hotel Ludwigsburg, Germany – a contemporary urban hub near Stuttgart.
- Crystals Beach Resort Belle Mare, Mauritius – a beachfront escape enriching the Group’s Indian Ocean portfolio.
- Namah Nainital, India – part of the new Radisson Individuals Retreats segment, set amid the Himalayan foothills.
The Expanded Brand Architecture
The evolution of Radisson Individuals introduces three distinctive tiers designed to meet varied guest preferences while offering hotel owners flexibility within a globally trusted framework:
- Radisson Individuals Premier: Positioned in the upper-upscale segment, these hotels cater to both business and leisure travelers with sophisticated design, cutting-edge facilities, and elevated service standards.
- Radisson Individuals Boutique: Intimate, stylish properties chosen for their timeless character and local flair. These handpicked hotels celebrate individuality while offering a curated, high-touch experience.
- Radisson Individuals Retreats: Immersive getaways rooted in natural surroundings, designed to rejuvenate mind and body through meaningful connections with each destination.
Together, these tiers ensure Radisson Individuals remains relevant across markets from upper midscale to upper upscale, while enhancing visibility for properties that value independence.
Industry Momentum
Commenting on the milestone, Elie Younes, Executive Vice President & Global Chief Development Officer, Radisson Hotel Group, said:
“The exceptional success of Radisson Individuals is testament to Radisson Hotel Group’s ability to help the industry set relevant trends and provide true added value for our owners and guests. The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.”
Looking Ahead
As Radisson Hotel Group continues to grow its portfolio, Radisson Individuals stands out as a flexible gateway for hotels seeking global reach without losing their local soul. For travelers, it means greater access to one-of-a-kind stays across the world—each with its own story, and each backed by the assurance of Radisson’s global standards.
