Phuket’s Bang Tao Beach has a new reason to shine with the launch of RAVA Beach Club, an upscale coastal destination developed by Banyan Tree Phuket. Nestled within the Laguna Phuket complex, RAVA spans 150 meters of Thailand’s longest uninterrupted beachfront, introducing a contemporary, lifestyle-focused beach concept that blends leisure, gastronomy, music, and wellness.
A New Coastal Philosophy: “Live in Flow”
Guided by the mantra “Live in Flow,” RAVA Beach Club is designed to immerse guests in sensory experiences throughout the day. Its name, derived from the word “RAVA,” meaning sound or reverberation, captures the venue’s emphasis on rhythm, atmosphere, and energy, reflecting a dynamic fusion of music, coastal relaxation, and social engagement.
“RAVA Beach Club represents an evolution of the Banyan Tree experience, merging our legacy of impeccable service with a dynamic, modern lifestyle concept,” said Peter Somsri, General Manager of Banyan Tree Phuket. “By creating Thailand’s longest beachfront destination, we are not only enhancing Phuket’s vibrancy but also setting a new benchmark for sophisticated island escapes, reinforcing Laguna Phuket’s position as a premier global destination.”
Design and Guest Experiences
Spanning 3,500 square meters, the beach club offers a layered design to cater to a diverse range of guest experiences.
- Young & Fun Zone: Features three infinity pools with curated music programming, offering a lively yet relaxing daytime atmosphere ideal for socialising and coastal leisure.
- Prestige Lounge: Designed for privacy and exclusivity, this area is reserved for Laguna Residence Owners and Sanctuary Club members, providing a private infinity pool alongside dedicated dining and relaxation spaces.
The club’s contemporary architecture blends natural materials with modern design elements, creating fluid spaces that allow guests to transition effortlessly between sun-soaked lounge areas, poolside retreats, and evening entertainment zones.
Culinary Excellence at RAVA
RAVA Beach Club’s flagship dining concept, Pura Vida Sunday Brunch, showcases local produce and international flavours through a menu that includes fresh seafood, charcoal-grilled specialties, and authentic Thai cuisine. Under the guidance of Head Chef Joshua Gray, the culinary philosophy emphasizes ingredient integrity and bold, balanced flavours.
“My vision for Pura Vida Brunch is to celebrate ingredients for what they are — pure, honest, and full of life,” said Chef Gray. “By pairing fresh produce with refined techniques, we create impactful dishes that highlight Phuket’s natural bounty while drawing inspiration from global culinary trends.”
Innovative Guest Engagement
RAVA introduces a Digital Detox Challenge, encouraging guests to temporarily disconnect from mobile devices and fully immerse themselves in offline experiences. This initiative underscores the growing trend in luxury hospitality to integrate well-being and mindfulness into the guest journey.
The beach club also hosts a vibrant calendar of entertainment, featuring live DJs, percussionists, dancers, and performance artists. Daytime lounge experiences seamlessly transition into curated evening events, offering a blend of music, performance art, and social energy.
Prime Location and Accessibility
Situated within the Laguna Phuket resort complex and just 20 minutes from Phuket International Airport, RAVA Beach Club is strategically positioned to appeal to both international visitors and long-stay residents along Phuket’s northern coastline. Its combination of expansive beachfront, contemporary design, and lifestyle-driven experiences promises to redefine the island’s upscale coastal offerings.
