JOALI, the Maldives-based lifestyle resort brand renowned for its art-driven experiences and immersive island escapes, has announced the appointment of Lana Ghawi Zananiri as Global Director of Sales and Marketing. The move marks a pivotal step in the brand’s international growth and its ongoing efforts to elevate its storytelling across a portfolio of distinctive island destinations.
Bringing more than a decade of experience in luxury hospitality, integrated marketing, communications, and business development, Zananiri joins JOALI with a proven record of success across the Middle East. Her career encompasses senior leadership roles overseeing multi-property clusters, complex pre-openings, brand positioning, global distribution strategies, and building high-performing, future-focused teams.
Recognised by Hotelier Middle East as one of the region’s top marketing talents, Zananiri is celebrated not only for delivering results but also for her leadership style, which champions inclusivity, mentorship, and purpose-driven management. Her appointment reflects JOALI’s ongoing commitment to creating space for women to thrive across every level of the organisation.
A Lifestyle Brand Rooted in Joy and Creativity
Inspired by the French concept of joie de vivre, JOALI embodies a lifestyle philosophy that celebrates art, design, and transformative living. At the heart of its portfolio is JOALI Maldives, a living gallery where expressive architecture, story-driven cuisine, and intuitive service converge. Every detail is infused with creativity, offering guests moments of playful luxury and immersive experiences.
Complementing this is JOALI BEING, which focuses on the joy of well-living. Anchored in the Four Pillars—Mind, Skin, Microbiome, and Energy—and guided by biophilic design, JOALI BEING blends ancient wisdom with modern science to provide deeply personalised wellness journeys for guests seeking renewal and balance.
Leading Global Growth and Storytelling
In her new role, Zananiri will oversee global sales, marketing, communications, and brand strategy across the JOALI portfolio. Working closely with on-property and corporate teams, she will play a key role in strengthening global partnerships, enhancing the brand’s positioning, and shaping the next chapter of JOALI’s international storytelling.
“JOALI is a brand built on emotion, imagination, and the belief that travel should move people in meaningful ways,” said Zananiri. “I am honoured to join a team that leads with creativity, purpose, and heart. I look forward to contributing to the evolving stories of both JOALI Maldives and JOALI BEING as we continue to inspire guests around the world.”
Her appointment underscores JOALI’s vision of delivering transformative travel experiences that combine luxury, creativity, and well-being, reinforcing its reputation as a leading lifestyle brand in the Maldives and beyond.
