Rail Europe has expanded its Switzerland portfolio with the launch of a broad range of mountain excursions and alpine rail experiences, giving travel advisors and distribution partners enhanced opportunities to build experience-led itineraries for international travellers.
The newly introduced products are now available through Rail Europe’s Rail Portal and API distribution channels, enabling travel agencies to combine Swiss rail passes, point-to-point rail journeys, and mountain excursions within a single booking ecosystem.
The move comes amid rising global demand for Switzerland as a premium rail and experiential tourism destination, particularly among long-haul travellers seeking immersive alpine adventures and scenic journeys.
According to Rail Europe, iconic mountain experiences are increasingly becoming a central component of Swiss itineraries rather than optional add-ons, especially for first-time visitors to the country.
Among the headline attractions now available for booking are Jungfraujoch – Top of Europe, home to Europe’s highest railway station and panoramic views of the Aletsch Glacier; Matterhorn Glacier Paradise, renowned for its high-altitude viewing platform; and Mount Titlis, famous for its rotating cable car and dramatic Cliff Walk attraction.
Additional mountain rail experiences include Gornergrat Railway with open-air views of the iconic Matterhorn, as well as journeys to Mount Pilatus via the world-famous cogwheel railway from Alpnachstad.
The expanded collection also incorporates a wide range of other celebrated Swiss attractions and panoramic journeys, including Schilthorn, Glacier 3000, Mount Rigi, Säntis, Brienzer Rothorn, Harder Kulm, Grindelwald First, and Monte Generoso.
Florence Pasquier, Chief Commercial Officer at Rail Europe, said the company had seen growing demand from travel partners seeking a more streamlined booking experience that integrates rail transportation and alpine attractions into a single platform.
The new offerings have been developed in partnership with Travel Switzerland and Swiss Federal Railways (SBB). The portfolio includes both full-fare and discounted products for holders of the Swiss Travel Pass and Swiss Half Fare Card.
Rail Europe noted that the products are available across all of its global markets without geographical restrictions, allowing international travel advisors and tour operators to offer Swiss rail and mountain combinations more seamlessly to customers worldwide.
The expansion reflects the continuing popularity of Switzerland within Rail Europe’s B2B network. The company reported that Swiss rail bookings recorded 16 per cent year-on-year passenger growth last year, highlighting the sustained appeal of Switzerland’s scenic rail journeys and outdoor experiences among global travellers.
Industry observers note that the integration of mountain excursions into the broader rail booking flow aligns with wider travel trends favouring flexible, experience-driven itineraries, particularly among premium leisure travellers seeking authentic and nature-focused journeys across Europe.
