New national platform connects investors, communities and tourism businesses with investment opportunities, funding programmes and market intelligence
In a strategic move to accelerate the future growth of Canada’s tourism industry, Destination Canada has launched the Tourism Investment Hub, a new national platform designed to connect investors with tourism opportunities, funding resources and critical market intelligence across the country.
The initiative supports Canada’s ambitious goal of growing its tourism economy to USD 216 billion in annual revenue by 2035, reinforcing the sector’s importance as a major contributor to economic development, job creation and community prosperity.
According to Destination Canada, tourism contributes more than USD 364 million to the Canadian economy every day, supporting over 5,000 communities nationwide. In 2024 alone, the industry generated approximately USD 32.7 billion in municipal, provincial and federal tax revenues, highlighting its significant role as one of Canada’s leading service export sectors.
As global competition for tourism investment intensifies, Destination Canada believes achieving its long-term growth targets will require greater investment in tourism infrastructure, visitor experiences, accommodation, attractions and destination assets. The newly launched Tourism Investment Hub aims to address this need by creating a centralised gateway that brings together investors, local communities, tourism operators and development partners.
The digital platform provides access to a wide range of investment resources, including detailed tourism market intelligence, industry insights, investment-ready projects submitted by partners across Canada, and direct connections with communities and project proponents seeking capital support. It also offers a comprehensive overview of available grants, incentive programmes, tax credits and financing opportunities.
A major feature of the Tourism Investment Hub is its AI-powered Funding Identification System, developed in partnership with Fundica. The intelligent tool helps investors and tourism stakeholders navigate Canada’s complex funding landscape by identifying relevant grants, tax incentives and financing programmes available at national, provincial and local levels.
By simplifying access to financial support and increasing visibility for tourism projects, the platform is expected to encourage greater private and public investment in the sector while enabling communities to unlock new tourism development opportunities.
Destination Canada stated that the Tourism Investment Hub represents an important step towards strengthening Canada’s national tourism investment proposition, improving competitiveness and ensuring sustainable long-term growth of the visitor economy.
As Canada looks towards its 2035 tourism ambitions, the new platform is expected to play a pivotal role in connecting capital with innovative tourism projects that enhance visitor experiences, support local communities and further elevate Canada’s position as a leading global travel destination.
