Centara announces partnership with True Digital for “Digital Guest Solution” roll-out


The newest technologies in hospitality adopted by 5 Centara properties across Thailand

From left to right: Ms. Pannate Jannopparat, Corporate Director of Rooms Operations, Centara Hotels & Resorts; Mr. Tom Thrussell, VP – Brand, Marketing & Digital, Centara Hotels & Resorts; Mr. David Good, Executive Vice President – Hotel Operations, Centara Hotels & Resorts; Mr. Markland Blaiklock, Deputy Chief Executive Officer, Centara Hotels & Resorts; Mr. Ekaraj Panjavinin, Managing Director, True Digital Solutions; Mr. Thanawat Pringwanich, Vertical Lead – Hospitality, True Digital Solutions; Mr. Suriya Konkham, Vertical Lead – Robocore, True Digital Solutions; Ms. Charoenporn Keawmanorom, Head of Channel and Marketing, True Digital Solutions

Centara Hotels & Resorts, Thailand’s leading hotel operator, announces a partnership with True Digital Solutions, True Group’s fully-integrated digital solutions provider. This partnership allows Centara to usher in a new era of hospitality with the latest touchless technologies to create an extraordinary experience for guests.

The Digital Guest Solution, a digital solution operating on one of the digital platforms for service-related business, True Hospitality Platform, is implemented in five Centara hotels and resorts in Thailand to offer a more convenient approach for guests looking to use a hotel’s services. Without the need to download any applications, guests can scan an Intelligent QR Code via their personal mobile phone or tablet to enjoy services at their fingertips, such as ordering in-room service, booking a spa appointment, or requesting housekeeping.

At Centara Grand Beach Resort Phuket, Centara is also adopting trailblazing hospitality technology in the form of True 5G Robo-serve in its restaurant. The powerful 5G cloud-intelligent robot can perform tasks autonomously, including delivering food, welcoming guests, interacting with customers, increasing the speed of services, and building customer trust and confidence.

Mr. Markland Blaiklock, Deputy CEO of Centara Hotels & Resorts, said: “We are thrilled to collaborate with such a prominent player in the technology segment as True Digital Group in a partnership which will be a game-changer in the hospitality business. At Centara, we are always looking for new approaches to enhance our services and create a better experience for our guests, and we believe these innovations fit perfectly with the demands of the new generation of travelers.”

Mr. Ekaraj Panjavinin, Managing Director of True Digital Solutions, True Digital Group said: “The COVID-19 pandemic has been a key driver of digital transformation across all industries, especially in tourism and hospitality which need to enhance their hygiene and safety protocols in order to build customers’ confidence.

Thus, True Digital has developed a ‘True Hospitality Platform’ which includes Building Intelligence (a building and space management platform), Hyper Personalised Travelling Service (a digital platform for customized tourism services), and Digital Guest Solution which seamlessly integrates various hotel services in one platform. We also recently introduced our True 5G Robo-serve to Centara Grand Beach Resort Phuket, and we strongly believe that our best-in-class technologies will be able to satisfy Centara guests and help drive tourism to Thailand.”

True 5G Robo-serve utilizes sensor navigation to help the robot avoid obstacles with intelligent mobility and complete tasks autonomously. Combined with the Digital Guest Solution platform, which also offers accurate insight to allow Centara to better understand guest behaviors, these innovations will play important roles to transform operational functions in today’s hospitality landscape.

The Digital Guest Solution from True Digital Solutions is available for guests to experience at Centara resorts across Thailand, including…

  • Centara Grand at Central World
  • Centara Grand at Central Plaza Ladprao
  • Centara Grand Mirage Beach Resort Pattaya
  • Centara Grand Beach Resort & Villas Hua Hin
  • Centara Grand Beach Resort Phuket
Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]