Centara Hotels & Resorts has outlined a bold strategy for 2025, marking a pivotal year of growth and transformation for the Thai hospitality giant. The company plans to launch nine new properties across key markets, including its debut in Indonesia and Nepal, while also undertaking significant renovations at its flagship resorts in Thailand. These efforts reflect Centara’s continued commitment to expanding its global footprint while enhancing guest experiences and sustainability.
As part of its ambitious growth plan, Centara will introduce its renowned brands to new international markets. Notably, the company will open its inaugural hotels in Indonesia and Nepal, further strengthening its presence across Asia. In the Maldives, Centara will solidify its growing portfolio with the highly anticipated opening of the Centara Grand Lagoon Maldives in April 2025, following the successful debut of Centara Mirage Lagoon Maldives in late 2024. Additionally, Centara is expanding within Vietnam with the addition of two new hotel and residence properties.
In its home market of Thailand, Centara will continue to reinforce its established presence, launching multiple new properties throughout the country. Among the highlights are major renovations at two of its iconic resorts: Centara Grand Beach Resort & Villas Hua Hin and Centara Grand Beach Resort & Villas Krabi. These renovations are part of Centara’s broader transformation strategy, aimed at elevating guest experiences and boosting operational efficiency.
Beyond physical upgrades, Centara is heavily investing in digital advancements. The company is set to launch a new guest-centric application and introduce AI-driven chatbot technology to enhance customer service and streamline operations. These technological upgrades align with Centara’s broader sustainability goals. The company continues to make significant strides toward achieving net-zero emissions, a commitment that has earned recognition from organizations like S&P Global and SET ESG for its sustainability efforts.
These expansion and renovation projects are designed not only to enhance the guest experience but also to improve key financial metrics. With an emphasis on increasing average room rates and revenue per available room (RevPAR), Centara is forecasting a 23% year-over-year revenue growth in 2025.
Michael Henssler, Chief Operating Officer of Centara Hotels & Resorts, expressed optimism about the company’s future. “2024 was an outstanding year for Centara, as our business rebounded strongly with a 43% rise in net profit and the successful launch of several exciting new projects, most notably The Atollia by Centara Hotels & Resorts in the Maldives. We have carried this positive momentum into 2025 and are well on track towards achieving our goal of becoming one of the top 100 global hotel groups, with revenue reaching THB 20 billion by 2027,” Henssler said. “We look forward to delivering more memorable moments for our guests throughout 2025 and introducing new, reimagined resorts and destinations.”
With a strategic focus on both expansion and sustainability, Centara Hotels & Resorts is poised to strengthen its position as a leading hospitality brand in Asia and the Maldives, while driving continued growth and innovation in the global hospitality sector.
