Cinnamon Hotels & Resorts has teamed up with AVIAREPS India to enhance its public relations efforts and strengthen its position in India’s luxury travel market. This collaboration aims to boost the brand’s visibility and attract the growing number of affluent and experiential travellers in India. The move comes at a time when Sri Lanka’s tourism industry is on the rise, fuelled by improved air connectivity, visa policies, and marketing efforts. Cinnamon Hotels plans to tap into this growth by targeting Indian travellers, with projections indicating that Sri Lanka could welcome 2.5 million visitors by 2025.
Cinnamon Hotels & Resorts has announced a strategic collaboration with AVIAREPS India to enhance its public relations efforts and boost its brand visibility in India’s rapidly growing luxury travel sector. The partnership aims to capture the increasing demand for high-end travel experiences among affluent Indian travelers.
The move comes at a pivotal moment for Sri Lanka’s tourism industry, which is experiencing a significant resurgence, driven by improved air connectivity, more favorable visa policies, and aggressive marketing campaigns. With projections indicating that Sri Lanka is poised to welcome 2.5 million visitors by 2025, Cinnamon Hotels plans to tap into this growth by specifically targeting Indian tourists.
AVIAREPS India, known for its strong media presence and deep industry ties, will spearhead efforts to build brand awareness for Cinnamon Hotels, positioning the brand as a premier choice for luxury travelers. This partnership aligns with Cinnamon’s broader international expansion strategy, which includes a focus on markets like the Maldives, UK, Middle East, and China.
Cinnamon Hotels is also expanding its portfolio, with notable new additions such as the Kandy Myst by Cinnamon and the flagship Cinnamon Life resort, which opened in 2024. A USD 1.3 billion investment in Cinnamon Life is expected to transform Sri Lanka’s tourism landscape, offering state-of-the-art amenities and positioning the country to achieve USD 3.17 billion in tourism revenue by 2025.
Ellona Pereira, General Manager of AVIAREPS India, expressed excitement about the partnership, stating, “We are thrilled to strengthen our long-standing relationship with Cinnamon Hotels & Resorts by leading its PR strategy in India. With the Indian travel market rapidly expanding and Sri Lanka emerging as a top destination, we see tremendous potential to elevate Cinnamon’s brand visibility. Our focus will be on positioning Cinnamon as the premier choice for Indian travelers seeking exceptional hospitality. This collaboration is a significant addition to our PR portfolio, and we are eager to shape a compelling narrative for Cinnamon in India.”
Radhey Tawar, Chief Commercial Officer of Cinnamon Hotels & Resorts, highlighted the promising outlook for Sri Lanka’s tourism industry, noting, “Sri Lanka’s tourism sector is experiencing a powerful revival, thanks to targeted promotions, enhanced airline connectivity, and strategic visa policies. With 2.5 million tourists expected by 2025, Sri Lanka is firmly on track to become one of Asia’s must-visit destinations.”
With its expanding portfolio and new strategic partnership, Cinnamon Hotels & Resorts is set to strengthen its foothold in the competitive luxury travel market.
