“WHERE THE WORLD DISCOVERS INDIA”
Monisha Gupta is the founder of Craft House brand that presents the unique and mystical essence of India through exclusively designed and developed crafts. It was her passion for India, its mystique, spirituality and exotic craft which found an expression when, she set up the first Craft House store in 2000 at The Metropolitan Hotel and Spa, Delhi. Her quest for quality products and innovative style helped Craft House develop a niche in the market. Craft House, having won the mandate and loyalty of visitors to India and discerning locals, launched and added in its portfolio, ‘Delhi Bazaar Craft House’, the exclusive Indian store at International Departure, Terminal 3 (T3) at Indira Gandhi International Airport (IGIA), Delhi,the second largest terminal in Asia.
The ‘Delhi Bazaar Craft House’, stylish and luxuriously spreads on the 4000 sq. feet store showcasing the best merchandise India has to offer to world travelers transiting through the Terminal 3. This nouvelle concept by Craft House is tagged as the biggest Indian profile store at the airport. It is the only uni-brand store in the terminal to showcase premium merchandise and produced in India, displayed in a hassle-free ambience appealing to foreign as well as Indian clientele. An ideal blend of the traditional and contemporary India, the strong local knowledge, established infrastructure and passion is reflected in the spirit and philosophy of Delhi Bazaar Craft House.
True to its name the 24X7 store is on a bazaar concept featuring several facets of exotic India in an ambiance of trust and confidence. A shopper’s delight feature the famous Indian hand woven pashmina in an array of weaves, colours and prints, designer jewellery in precious gems, a variety in silk accessories, bags and crafts. It also features an array of teas hand-picked fresh from the tea gardens in Darjeeling and Assam, neoVeda Home Spa collection based on the principles of Ayurveda, and unique lifestyle products such as home décor range, objet d’art etc.
All in all, Delhi Bazaar Craft House interprets Indian culture and craftsmanship with a vibrant sophistication and dynamism of the 21st century, utilizing the best of materials from luxurious silk to the finest pashmina and precious metals and stones, to create a range of contemporary luxury lifestyle products that are hand crafted by Indian artisans and craftsmen.
Monisha with her post graduate degree in Master of Business Administration (MBA) from the University of Missouri Columbia USA coupled with her first hand interaction with customers from around the globe has created a niche for Delhi Bazaar Craft House at one of the world’s swankest airport terminal. For her learning is a continuous process. She relentlessly works on displays, merchandise selection, pricing and logistics and all other aspects of managing Delhi Bazaar Craft House. The reason behind the growing popularity of Delhi Bazaar Craft House is her ability to understand the customer, their product preference, buying patterns and to be able to synergize unique products and prices. In addition, Monisha keep strengthening the beliefs of Corporate Social Responsibility, promote rural artisans, women empowerment and use of eco-friendly material
